BUSINESS New Bausch + Lomb Report Spotlights Nation's 'Blind Spots' on AMD By Staff Saturday, September 17, 2022 12:27 AM VAUGHAN, Ontario—Bausch + Lomb this week released a report of survey results from the company's first annual Visionary Report which was designed to identify new key insights into the value Americans place on their eyesight, as well as the "blind spots" that may exist in the understanding and awareness of Age-related Macular Degeneration (AMD), a leading cause of vision loss for those over age 50 and the leading cause of blindness for the 65+ population. Most notably in the report, 81 percent of U.S. adults surveyed would be willing to give up something else that is important—going on vacation, a million dollars, the internet, listening to music, the ability to remember people's names or another one of their senses—if it meant never losing their eyesight. Despite this clear prioritization of the ability to see, only 37 percent of U.S. adults 50+ surveyed know that AMD is a very real threat as a leading cause of vision loss for Americans. "Today in the United States, an estimated 16 million Americans suffer from AMD, and this figure is expected to grow as the number of those age 65 and older continues to rise," said Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb. "Bausch + Lomb is committed to addressing the eye health needs of patients, and we believe it's important to gain a better understanding of how Americans understand this condition and its potentially debilitating impact on their vision. Our hope is that this report will raise awareness, help to fill those education gaps and foster important dialogue between eyecare professionals and their patients." Key findings from the 2022 Visionary Report include: Eyesight is a clear priority across generations. 62 percent of Americans 50+ are worried about losing their eyesight as they age. 81 percent of Americans would be willing to give up one of the following if it meant never losing their eyesight: going on vacation again, a million dollars, the internet, listening to music, the ability to remember people's names or another one of their senses. Despite this, AMD, a leading cause of vision loss, isn't in focus. Only 44 percent of Americans are concerned about developing AMD as they get older. Alzheimer's disease and dementia impact 11 percent of seniors 65+ and 82 percent of Americans 65+ are very/somewhat familiar with it. By contrast, AMD impacts 30 percent of the 65+ population and only 56 percent of those aged 65+ are aware of it. True understanding of AMD remains blurry. 61 percent of Americans aren't aware that a dilated eye exam is needed to diagnose AMD. 58 percent of Americans 50+ aren't sure if the progression of AMD is inevitable. Less than half of Americans are aware that vitamins/supplements may reduce the risk of progression of AMD in some patients. Americans have a desire to see what they've been missing, learn more and take action. 75 percent of Americans who see an ophthalmologist/optometrist and have heard of AMD have never discussed it with their provider. 77 percent of this group would be interested in discussing AMD, along with its warning signs and risk factors, with their eye doctor. "The data included in the Bausch + Lomb Visionary Report is impactful as a practicing physician as it demonstrates that many of those who are vulnerable to AMD are both unaware of the risk and are unfortunately lacking a full understanding of AMD and how it can affect their vision," said Rishi Singh, staff physician, Cleveland Clinic Florida, and president, Cleveland Clinic Martin North and South Hospitals. "It's clear that the majority of Americans who have been to the eye doctor are interested in discussing the condition, warning signs and risk factors, and these are insights my colleagues and I can use to help patients feel confident and in control of their eye health." Click here to see a multimedia presentation of the report’s key findings.