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Several new leaders with unique backgrounds and a range of skill sets and capabilities have become part of the MyEyeDr. executive team within the past year or two, joining longtime veteran leaders as the company further builds out its expansion and plans more strategic programs.

They join CEO Sue Downes and such long-term MED veterans as Angela McCoy, now chief integrations and patient solutions officer, Dr. Artis Beatty, chief medical officer, Christina Perraud, VP planning and purchasing and others to bring new expertise and long-range thinking.

Noha Abdalla joined MyEyeDr. as its new chief marketing officer in December 2020.

Abdalla came from Hilton where she served as the global vice president of digital and content marketing. She previously served as vice president, digital brand strategy and social media at Capital One, where she launched and grew Capital One’s award-winning social media practice.

In 2015, Abdalla was named one of AdWeek’s Top 50 Marketers, and throughout 2015, 2016 and 2017 her team won five Clio awards. At Capital One she also launched the digital and physical experience for CapitalOne 360, the retail bank’s café model for direct banking.

She joined Capital One from Discovery Communications. where she led marketing for Animal Planet, including the Surprisingly Human rebrand campaign in 2010. Abdalla also led national blood donor awareness campaigns for the American Red Cross and was a management consultant.

Tony Caskey joined MyEyeDr. last year as executive vice president, field operations. Caskey spent 25 years serving in many roles with CVS Health, starting as a staff pharmacist to pharmacy manager, Rx supervisor, district manager and regional manager before moving to the corporate office where he was senior director and then vice president in operations prior to transitioning to area vice president of Target Acquisition where he led Target pharmacy operations across 48 states, +1,672 stores, +$4 billion in revenues and +12,000 colleagues. In 2018, Caskey transitioned to CVS Omnicare as vice president of account management. In 2020, he transitioned to serve as chief operating officer for Total Access Urgent Care.

Vanessa Bernarding is MED’s new executive vice president of human resources, joining the senior leadership team in August of last year. Downes noted she will help broaden MED’s human resources innovation and digitization efforts that will contribute to accelerating toward a “next generation associate experience.”

She joined MED from Total Wine and More where she most recently served as the vice president of field human resources, HR operations and compliance where she led all talent acquisition, organizational development and training. Earlier in her career, she also served as senior manager of learning and development for AvalonBay Communities and was manager of enterprise learning and technology with Dick’s Sporting Goods. In addition, she enjoyed a stint overseas with the Department of State as Administrative Officer for the U.S. Embassy in Bangkok.

Yogish Suvarna joined MyEyeDr. as its new chief information officer and will spearhead the technology efforts to elevate the patient experience, support clinical priorities and enhanced systems integrations. Suvarna comes from Aspen Dental Management Inc. where he served as chief information and digital officer. Aspen Dental (ADMI) supports more than 1,000 health and wellness offices across 45 states in three distinct categories of dental care, urgent care and medical aesthetics.

Suvarna has more than 20 years of experience in finance, retail, health care, and service sector IT, including roles with Bloomin’ Brands, Winn Dixie Stores, Volvo Financial Services, GE, American Express and Dell.