BUSINESS Safilo and Eastman Introduce Tritan Renew for Polarized Lenses By Staff Tuesday, September 27, 2022 12:21 AM PADUA, Italy—Safilo Group has announced the introduction of Eastman Tritan Renew in its polarized lenses, making it the first player in the market to adopt Tritan Renew polarized lenses and have a bilateral collaboration with Eastman on technical innovation. Tritan Renew polarized lenses are the next chapter in the continuous cooperation between Safilo and Eastman. This recent technical breakthrough allows Safilo to introduce a 50 percent certified recycled content material into collections with polarized sunglass lenses, while retaining the performance and quality standards expected in Safilo products.This collaboration is part of Safilo’s purpose-led strategy based on three sustainability pillars: planet, product and people. From August 2023, Renew polarized lenses will be featured in Under Armour eyewear and then progressively rolled out across the Group’s brand portfolio of sunglasses. Vladimiro Baldin, chief licensed brand and global product officer, Safilo Group, said, “Our goal is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey. After announcing that we are the first player in the eyewear industry to use all Eastman Renew materials, we couldn’t be more proud to be the first player to have a technical innovation partnership with Eastman which allows us to work together to offer a variety of differentiated options that meet our high standards for both design and sustainability.” Glenn Goldman, commercial director, Eastman Specialty Plastics, said, “We are proud to take this next step in our sustainability-based collaboration with Safilo and expand our work together to include technical innovation. The introduction of polarized sun lenses made from TR demonstrates both Safilo’s leadership on sustainability and the versatility of Tritan Renew as a sustainable solution for all types of sun lenses.” Safilo and Eastman began their collaboration in March 2021 with the introduction of the Eastman Tritan Renew and Eastman Acetate Renew in the Spring Summer Collection 2022 of Safilo’s proprietary brand Polaroid, as reported by VMAIL. In July 2022, Safilo announced the introduction of Eastman Tenite Renew in its collections launching in January 2023.