BUSINESS Shamir Metaform Named a Winner of 2022 German Innovation Award By Staff Tuesday, June 7, 2022 12:15 AM BERLIN—Shamir’s new Metaform technology was named a winner of the prestigious 2022 German Innovation Award. The technology was recognized in the Excellence in Business to Consumer award category. The annual innovation competition honors products and solutions that distinguish themselves primarily by their user-centricity and added value compared to earlier solutions across all industrial sectors. It makes outstanding achievements visible to a wide audience and ensures successful positioning in the market, according to a statement on the organization’s website. The new Shamir Metaform is a nano-structure technology that makes lenses up to 18 times more resistant and up to 40 percent thinner and lighter than conventional minus lenses, according to Shamir. Instead of applying several coatings one after the other to provide lenses with optical, protective properties, a single working step is now sufficient. This saves unnecessary time during production and is up to 80 percent more environmentally friendly, as only minimal use of water, chemicals and energy is required, the company said. Shamir Optic GmbH accepted the award on behalf of its parent company, Shamir Optical Industry. The award winners were honored May 24, 2022 at a ceremony in Berlin.