BUSINESS Silmo Istanbul 2024 Offers a Bridge Between Asia and Europe By Staff Wednesday, October 16, 2024 12:15 AM ISTANBUL—Show organizers are preparing for the 11th edition of Silmo Istanbul, Turkey’s only optics trade show, which is scheduled for November 20 through 23 at the Istanbul Expo Center. Showcasing the Turkish optics industry alongside major international brands and Asian manufacturers, Silmo Istanbul brings together key players from Turkey, the Middle East, the MENA region, the Balkans and beyond, show organizers said. It features 25,000 square meters of exhibition space. In an announcement, show organizers said, “Combining Istanbul's cultural richness with its economic power, Silmo Istanbul continues to strengthen the industry's momentum while meeting a strategic need in the Middle East, becoming a true engine of regional growth.”Key events at Silmo Istanbul 2024 will include:● The Trends Forum: exploring the shapes, colors and materials trending in eyewear this season and offering a complete panorama of the frames offered by the show’s exhibitors.● The Futurology Experience Zone: attendees can immerse themselves in the future of optics and discover technological innovations, customized solutions and interactive experiences in augmented and virtual reality.● Silmo Academy Conferences: a series of exchanges designed to deepen the understanding of issues and developments in the optical industry, offering professionals and students opportunities for further training.● Silmo Award Istanbul: an award celebrating the excellence of the Turkish optical industry by recognizing outstanding achievements and underscoring its continued commitment to innovation and quality.Registration for Silmo Istanbul 2024 is open online here.