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NEW YORK—The people behind Techifeye believe technology is the future and its participants offer many digital tools and services to help independents better manage and offer a smoother digital experience—for themselves, their teams and their patients. The brainchild of founders Brianna Rhue, OD, FAAO, and Jennifer Tabiza, OD, of Tamarac, Florida’s West Broward Eyecare, who also are behind Dr.Contact Lens, the duo have parlayed their years of optical industry experience into helping eyecare providers improve their patient services from finding the right EMR to increasing digital marketing reach through web optimization.





At the recent Vision Expo East, attendees were able to visit the participating companies in the Techifeye booth and demo area on the show floor. Attendees were able to get the chance to know Techifeye’s services even better while touring the show floor and meeting with Techifeye’s digital partners.

Participating companies offer a range of digital and practice enhancing services. The Techifeye companies include: OMG!, Contentlinq, Simplifeye, Optify, Anagram, Weave, Roya, PracticePal, Twelve84, Sunbit, Neurolens, Eyeris, For Eyes Bookkeeping, Spexy, Akrinos, Heru and Dr Contact Lens.

Dr Ruhe told VM, “Doctors today can be overwhelmed at the choices in front of them and we understand that. But we are a collective of companies that can help guide them and show them how to understand the ROI on some of the new tools and services we each offer, show them ways to make more informed decisions and get started in ways that help them support their staff, too.”

She added, “With practices short-staffed now, too, we can show them ways that these new technologies can help them manage things better and improve their connections to patients, too. We have the competitive advantage—the brick-and-mortar practice providing excellent patient care. But if we can implement e-commerce or update a website and bridge the technology gap in other ways, we can improve their business, too.”