Cedric Moreau.

  
NEW YORK—Thélios, part of LVMH, has announced that Cedric Moreau has joined the company as vice president of sales for the optical channel in the USA, effective immediately. He will report to Enrico Sanavia, head of Americas, and be based in New York. Moreau brings over 25 years of commercial experience in optical luxury eyewear to Thélios, most recently, at Mykita. In his new role, Moreau will be focused on the strategic growth of the optical sales channel, including further development of the Thélios sales team, expanding the geographical distribution, and increasing sales volume while enhancing the partnership with the best opticians and optometrists in the country.

 
 
In a statement, the company said, “The U.S. optical sales channel is a key strategic market for Thélios and Cedric’s appointment will allow the company to fully achieve its huge potential.”