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NEW YORK—Vision Monday’s associate editor, Jamie Wilson and assistant editor, Stephanie Sengwe will be hosting a Pop Up Talk titled, “CHECK.OUT: Trunk Shows and Beyond—How Independent ECPs Build the Ideal Inventory,” on Sept. 14, from 11 to 11:30 am in the Vision Expo Content Studio (G22017).

Inspired by Vision Monday’s Style.Pages, “Check.Out” feature which highlights popular frame collections that ECPs are carrying and why their customers love them, the Pop Up Talk aims to give Independent ECPs a chance to discuss how they cater their eyewear selections to their customer base’s preferences.

Jenny Ma. Nada Vuksic.
ECPs will be discussing what they look for when selecting a collection for their practices, how they know a collection will appeal to a variety of people in their community, and how they keep their customers coming back once the trunk shows, sales and promotions are over. In addition, ECPs will also be discussing how their carefully curated collections give them a competitive edge.

The panel will include Jenny Ma, owner of Brooklyn Spectacles in Brooklyn, N.Y. and Nada Vuksic, owner of Bruce Eyewear in Vancouver, B.C.

In addition, 20/20 Magazine’s James J. Spina, VP/editor-in-chief along with his editorial team of Christine Yeh, executive editor; Victoria Garcia, senior associate editor; and Jillian Urcelay, associate editor will present “What’s Your Selling Story?” on Friday, Sept. 15 from 11 to 11:30 a.m. in the Vision Expo Content Studio as well.

Spina said, “The story you tell will likely be the big chance to SELL. And that story told to your fellow Expo West show-goers could well define the eyewear you put on YOUR face. Join the editorial team from 20/20 as we set the Selling Seen with you and for you.”