NEW YORK—Vontélle Eyewear has announced a partnership with ViacomCBS Consumer Products for a children’s eyewear line themed around popular Nickelodeon characters. Vontélle will create three to four new unique eyewear frames annually using characters from Nickelodeon shows including Baby Shark’s Big Show!, PAW Patrol, SpongeBob SquarePants, Rugrats, Teenage Mutant Turtles, and more. Vontélle has created an exclusive set of frames specifically for kids that combines the classic Nickelodeon characters with their bold and vibrant styles.
Tracy V. Green, co-founder of Vontélle Eyewear, said, “We are excited to be partnering with Nickelodeon and their team for our new children’s line. Being recognized by a global brand like Nickelodeon to license their characters to develop our unique and bold eyewear into a children’s line is truly an honor.”
Nancey Harris, co-founder of Vontélle Eyewear, said, “As the first black-woman-owned eyewear business to have a licensing deal of this magnitude with Nickelodeon, we are ecstatic and look forward to our growing partnership. Our creative ways of approaching our designs reflect Nickelodeon’s overall brand style, and we are thrilled to put the Vontélle twist to them.”
The Vontélle X Nickelodeon collection will be available beginning December 2021 at retailers and online through Vontélle’s website.