BUSINESS Zenni Launches 'Fast Frame' to Ship Glasses in 24 Hours or Less By Staff Monday, September 12, 2022 12:18 AM NOVATO, Calif.—Online eyewear retailer Zenni, is introducing Fast Frame, a premium service to expedite new eyeglass orders. Fast Frame provides the option for Zenni’s U.S.-based customers to receive new glasses at their door in as quick as two business days, much faster than typical industry wait times of a week of more and half the time of Zenni’s existing express shipping option. Fast Frame includes a broad selection of hundreds of popular frame styles that can be ordered with single-vision prescriptions, sunglasses or Blokz, Zenni’s blue light blocking lenses, for expedited delivery. The Fast Frame rush delivery fee is included in each frame’s price, ultimately a $19 value, with complete pairs starting at $43. Fast Frame was designed to relieve “common consumer pain points” such as replacing sunglasses lost on vacation or children’s glasses broken at school” as well as facilitating last-minute gift giving or getting new, everyday glasses, according to Zenni. “At Zenni, we always listen to customer feedback and look for ways to improve the experience and the overall delivery process,” said Bai Gan, Zenni’s chief product officer. “Fast Frame is one of the most impactful outputs of our new Ohio manufacturing and fulfillment facility for our customers across the country.” All Fast Frame glasses are globally sourced and finished and processed at Zenni’s new manufacturing facility in Obetz, Ohio. The new location, which is designed for high volume production, is the first U.S.-based manufacturing center since Zenni’s inception in 2003. Zenni said the facility will help it evolve its manufacturing and fulfillment capabilities stateside to better meet customer needs and demand. In addition to reducing reliance on the global supply chain, the Ohio factory allows Zenni to reach more than 60 percent of its customer base in as little as 48 hours, significantly decreasing shipping times. Zenni will employ more than 300 people at its Ohio location, the company said. “The global supply chain issues over the last year disrupted companies big and small, across every industry,” said Rob Tate, general manager for Zenni USA. “Our newest facility in Ohio mitigates the risks that come from relying on third-party international suppliers, and allows us to fulfill customer orders in record time. As we continue to scale the business, we now have even more flexibility and space to advance our mission of providing Eyewear for Everyone.” Obetz is part of Franklin County in the Columbus Region of Central Ohio. Home to over 1,700 manufacturing establishments, the Columbus Region’s strategic location allows manufacturers like Zenni to reach 151 million people within a day’s drive. The Columbus Region is also home to multimodal logistics hub the North American International Freight Center, a top 10 Foreign Trade Zone and Rickenbacker International Airport, one of the world’s only cargo-dedicated airports.