BUSINESS Zenni Optical Launches VR Prescription Lenses for Meta Quest By Staff Thursday, September 28, 2023 12:24 AM NOVATO, Calif.—Online eyewear retailer Zenni Optical, based here, yesterday announced a partnership with Meta to serve as the provider of VR prescription lens inserts for the Meta Quest 3 headset. As part of the "Made for Meta" accessory program, Zenni VR Prescription Lenses for Meta Quest 3 are custom-built for the Meta Quest 3. The Rx lens inserts are lightweight, affordable, easy to install and tailored to every user’s individual prescription, according to a statement from Zenni, which noted that they deliver “a comfortable, seamless viewing experience for those who need corrective eyewear.” The need for corrective lenses continues to rise, according to the American Academy of Ophthalmology, which estimates that nearly half of Americans will be nearsighted by 2030. "We believe that everyone should have access to high-quality, affordable eyewear, including the amazing, immersive experience that VR delivers," said David Ting, global CTO and general manager at Zenni Optical. "We're thrilled to partner with Meta in order to optimize the Meta Quest 3 experience, at an affordable price, for those who need corrective lenses." Meta's new Quest 3 VR headset features Rx lens inserts by Zenni. Meta unveiled Quest 3 on Wednesday at Meta Connect, a conference for developers held at the company’s sprawling campus in Menlo Park, Calif. and live streamed through Facebook. The headset is a total revamp of earlier models, offering improved performance, immersive new mixed-reality features and a streamlined, more comfortable design. Describing the Quest 3 user experience, Meta chief Mark Zuckerberg told the Meta Connect audience, “If you pick up a digital ball and throw it at the physical wall, it'll bounce off it.” Meta Quest 3 lens inserts are priced at $49.99 to the consumer. The lenses include an oil-resistant coating. Anyone pre-ordering lenses by October 10 will receive free shipping in the U.S. Zenni VR Prescription Lenses for Meta Quest 3 will be available in the U.S., Canada, UK and Japan on Oct. 10, 2023 with pre-order available now.