NEW YORK—Hubble the direct-to-consumer contact lens brand which offers a subscription service for its own brand of contact lenses, announced the close of a $10 million Series A-III financing round, and the company’s first step toward international growth, with a launch in Canada. Hubble said it will also launch into Europe over the next year.

The Series A-III funding was led by existing investors, including FirstMark Capital, Greycroft Partners, Founders Fund, Wildcat Capital Management and Two River.

Since launching in November 2016, Hubble has grown at a rapid rate, acquiring thousands of new subscribers, and more than $30MM in venture capital financing. The company has continued to partner with a large network of doctors across the U.S., while continuing to offer consumers a convenient and affordable option for their daily contact lenses.

In March of this year, as VMail reported Hubble raised $16.5MM in a Series A investment round, which provided the company with the opportunity to purchase additional inventory to accommodate their growing base of customers.

“When we launched Hubble 10 months ago, we only had eight employees. Now we have almost 100 people working with the business, both domestically and abroad, and the business continues to grow every day,” said Ben Cogan, co-founder and co-CEO of Hubble.

“The direct-to-consumer model has become an integral part of the retail industry and we’re seeing more and more brands out there trying to replicate it,” added Jesse Horwitz, co-founder and co-CEO. “Our company has seen tremendous success with this model in the U.S., and we are looking forward to continuing this success on an international level.”

Hubble contacts are now available at ca.HubbleContacts.com, for only $40 CAD a month. Every new customer gets their first two weeks of lenses for free (+$4 CAD s/h), and subscriptions can be canceled at anytime (including during the free period).

Hubble’s contact lenses in the U.S. are available at www.hubblecontacts.com for $30/month for a monthly subscription. Every new customer gets their first two weeks of lenses free (+$3 S/H), and can cancel anytime, including during the free period.