Vision Expo East is buzzing with new innovations, products, events and panels designed to lead attendees through 2021 and into 2022 with confidence. From panels focused on diversity, equity and inclusion to marketing and business solutions, Vision Expo East offers attendees unparalleled access to industry leaders and the latest trends.  Today, Friday, June 4, the Show boasts a lineup of exciting events and programming. After exploring the different neighborhoods on the Show Floor, featuring more than 200 exhibiting companies, be sure to check out the ShopVISION Lounge, a discovery zone for attendees and exhibitors to learn about and demo ShopVISION, a new global digital sourcing platform, and cast their vote for the best new product for the Vision Choice Awards. The Vision Choice Award winner will be announced at the ShopVISION Lounge today, June 4 at 4:00 pm.

Vision Expo’s education program continues today, offering more than 100 hours of custom-designed clinical content, as well as a robust selection of courses led by renowned experts in business, fashion and marketing.  OptiCon@Vision Expo once again offers an unmatched education program and exhibit hall experience for opticians, contact lens practitioners and ophthalmic allied professionals. Stop by the OptiCon Hub to take a break, connect and recharge before heading to your next meeting or education course.

New to the Show, The Seen is another must-visit, main stage destination and a hub for collaborative learning as the host venue for the EYE2EYE Series panels.  A few can’t-miss events happening at The Seen today include:

Friday, June 4

10:00 am - 11:00 amInnovation Stage Presentation: Experience & Evidence: Insights on Chronic Dry Eye Management
Presented by Allergan
11:15 am - 11:45 am The Fluorescene Show LIVE, Hosted by Dr. Alan Glazier
1:00 pm - 1:45 pmEYE2EYE Series: Art of the Collab
2:00 pm - 2:30 pmEYE2EYE Series: Marketing 4ECPs Presents: What You Need To Know About Google For Your Practice Marketing
4:00 pm - 4:30 pmA Conversation with 2020 Vision Expo Talent Search Winners: SpiltMilk and Tyche + Iset Eyewear
5:00 pm - 6:00 pmEYE2EYE Series: The Pivot: Independent Retailers Changing Their Mindset During the Pandemic

















For the latest schedule of events and helpful Show resources, reference the Vision Expo East mobile app.

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