BUSINESS: Research + Stats Consumers Are Expected to Spend $17.2 Billion on 2020 Super Bowl By Staff Thursday, January 23, 2020 11:48 AM The latest consumer spending data from the National Retail Federation (NRF) and Prosper Insights & Analytics’ annual Super Bowl survey suggests this may be one of the strongest Super Bowls yet. Nearly 194 million adults said they have plans for the big game. As the San Francisco 49ers and the Kansas City Chiefs prepare to face off, here’s how consumers are getting ready.Those watching the event expect to spend an average $88.65 on food and beverages, merchandise and party supplies, for a total of $17.2 billion nationwide. Food and drinks top the list of most popular purchases with 80 percent followed by team apparel/accessories at 11 percent. Nine percent of respondents plan to buy a tv for the big game, 8 percent will spend money on decorations and 6 percent will purchase furniture for Super Bowl Sunday. Explore NRF’s Super Bowl Dashboard for historical data and trends.