In a 2021 white paper, “Beauty Trends,” market research firm Stella Rising observed, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is an ideal way to make up for the loss of in-store.”

The company noted that the mass-adoption of livestreaming in 2020 was a trend that COVID accelerated—and that journey is only just beginning; it was also a wakeup call for brands as they realized consumers were craving this new format.

Stella Rising sought to better understand additional ways that consumers were integrating technology into their day-to-day: which other advancements had become their new norm? Their infographic  blends their new research on technology adoption with consumers’ key wishes for their online beauty experience.