Inflation isn’t slowing the sales of vegan and vegetarian foods, according to a report from The Vegan Society. Increased prices on meat and dairy have left many shoppers scrambling to find more affordable alternatives and as a result, there has been an increased interest in vegan living. 

The vegan cheese market is just one of the industries seeing record growth. It is predicted to quadruple over the coming years, rising from $1.3 billion to $5 billion by 2033. Pizza is the favorite vegan meal of choice, adding 400,000 purchasers since 2020. 

Co-founder of One Planet Pizza, Mike Hill, said, “Post-pandemic, consumers are now pushing brands further and demanding products that are both healthier and more sustainable, without compromising on taste and price.”

A Gallup Poll found that non-white Americans make up the majority of vegetarians at 9 percent, followed by white Americans at 3 percent. Non-white Americans were also three times as likely to be vegetarian than white Americans. 

Older Americans still lag behind the rest of the population in adopting a vegetarian or vegan lifestyle, at just 2 percent. People aged 18 to 34 were most likely to adopt the vegan lifestyle. 

Income also plays a significant role in the adoption of the vegan and vegetarian lifestyle. People with an income of $30,000 or below were more likely to be vegan and vegetarian. Studies show vegetarians are more likely to be liberal at a rate of 11 percent, and vegan at a rate of 5 percent. Conservatives are adopting the vegan or vegetarian lifestyle at a rate of 2 percent.