SAN RAMON, Calif.—As many eyecare practices look for more ways to connect with their sustainability-focused patients, CooperVision has launched a digital marketing campaign called “Do One Better.” The initiative educates consumers on the sustainable features of its clariti 1 day contact lenses and drives potential wearers to the eyecare practices that prescribe them. This effort highlights how clariti 1 day makes a positive impact on the environment and encourages contact lens wearers to “do one better” by choosing a daily disposable lens that benefits their comfort, vision and the planet, the announcement this week noted.

A series of social media and banner ads will lead consumers to, where they can learn about CooperVision’s partnership with Plastic Bank to make clariti 1 day the first net plastic neutral contact lens, the best-in-class sustainable manufacturing processes used to make clariti 1 day, and the role that contact lens wearers can play in making a difference. To encourage visits to local ECPs, consumers can complete a form to receive more information, as well as a coupon for a free trial of clariti 1 day lenses to bring to their next exam.
CooperVision also has engaged several social media influencers to educate their audiences about how to “do one better” with clariti 1 day.
“The health of our planet is an important issue for so many people, and there is significant focus on the various lifestyle changes we can adopt to make an impact,” Michele Andrews, OD, vice president of professional and government affairs, Americas, CooperVision, said in the announcement. “We want contact lens wearers to know that asking their eye care professionals about clariti 1 day is one of those easy ways to make a big difference.”
Through the company’s partnership with Plastic Bank, CooperVision facilitates the collection, processing, and reuse of general plastic waste that is equal to the weight of the plastic contained in every box of clariti 1 day lenses distributed in the U.S. since the start of 2021.
Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain. Collectors receive a premium for the materials they collect which help them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance.
Clariti 1 day is manufactured at CooperVision’s LEED Silver-certified facility in Alajuela, Costa Rica, which includes a high-efficiency lighting system using natural light, a vegetable oil-powered main transformer, and rainwater collection tanks. More than 95 percent of materials used in production—including 100 percent of the plastic generated—are recycled, and more than 95 percent of the plant’s electricity comes from renewable sources.
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