BUSINESS: The Independent Eye: Biz Tactics A Spring Refresh for Your Messaging to Patients By Staff Wednesday, April 19, 2023 8:15 AM Now that springtime is underway, the messaging and marketing experts at Marketing4ECPs are offering, on their blog, some steps that practices can take to freshen up their interactions with patients. The site offers five marketing campaign ideas that can get underway right now to engage patients and help the bottom line. As Marketing4ECPs points out, ECPs can combine social media ads and email campaigns to boost awareness and measurement, remind current and prospective patients about important trends and eye health messages. The blog illustrates ideas for each of the five spring ideas. ● Spring Cleaning Promotion ● Seasonal Frame Sale ● Spring Fashion Show ● Spring Photo Contest ● Seasonal Allergy Relief Promotion Marketing4ECPs offers a range of eyecare and eyewear marketing campaigns and ideas and also is involved in helping ECPs recreate their web and social media presence through a variety of services. Its team can work with practices as marketing directors, website fulfillment issues, digital ads, copywriting and SEO enhancement, plus social media, graphics and leadership skills. Most details about the group is posted on their site here.