NEW YORK—As we kick off the new year, with the learnings of last year top-of-mind, there’s a renewed recognition of the importance of the “right” customer communications. The tone, the wording, the languages pertaining to different customer experience situations may differ but your interactions with patients and customers need to be complete, sincere and authentic. HubSpot, which offers a very deep and expansive range of digital marketing and social marketing tools and services for businesses of all types, has pulled together “50 Customer Service E-Mail Templates.” The guide is a free to download here.

It’s also very helpfully arranged by topic or type of e-mail communication. For example, suggestions are organized for Welcoming, Apologizing, Thanking, Upselling, and more.

Hubspot encourages users to amend or edit their suggested copy and an explanation of how to use the guide is spelled out.