NEW YORK—Most people know that LinkedIn is a special type of professional-focused social media platform used around the world. It’s a helpful platform to showcase your individual skills and work achievements, but did you know it also offers detailed help for small, independent, entrepreneurial businesses to raise their profile, build business relationships, attract future employees and more? There are many marketing resources to help you create a good LinkedIn Company Page, but there is also a valuable guide for helping businesses get started with LinkedIn’s Action Plan for Small Businesses, which is an element of LinkedIn’s Marketing Solutions resources. The Action Plan is a five-page report to help you complete your page, grow your follower count and post the right content.

There is also a LinkedIn Small Business Resource Center, which has a huge range of free content, offering virtual events, free online courses and livestreams. These are developed for entrepreneurs at all levels, including leader and managers, remote workers, talent acquisition and HR professionals, and sales teams.

Another valuable guide is part of LinkedIn Learning, called Boost Your Business With LinkedIn geared toward existing businesses. It includes a video guide for using LinkedIn for branding and developing leads as well as hiring.