NEW YORK—While more and more independent eyecare practices and optical shops are recognizing the essential nature of taking part in social media to build connections with patients and prospective customers, many feel paralyzed with what it takes to navigate social successfully—and leverage the distinct differences and structures of the different platforms out there, including Facebook, Instagram, Pinterest, Twitter, TikTok and more. The digital marketing experts at HubSpot, who help so many businesses manage their daily social media and digital outreach, have a robust resource center which offers many tools, guides and content suggestions that are easy to understand, helpful and free to download.

When it comes to social media, HubSpot offers a Beginner’s Guide, a Social Media Workbook, found here.

There is also a Social Media Calendar for posting found here.

Among the other tools from HubSpot is a Buyer Persona Guide.