NEW YORK—Interacting with current and prospective new patients via social media has become a valuable way for one practice in California to maximize its implementation of the Frames Data My Frame Gallery tool. Clarion Optometry Group in Yucca Valley, Calif. has been making use of the website’s pop-up banners, navigation bars and buttons to fully incorporate the Gallery into their website in a way that feels organic. Julian Valenzuela, in charge of professional relations for the practice told the Frames Data blog that implementing the Gallery has been very effective for the practice.

He noted, “The accessibility for consumers and ease for our practice were big selling points. It wasn’t until we started working with the system ourselves that we realized how easy, functional and practical it was for everyone.” He noted, “On the back end, the Gallery reports show us which brands our patients are loving, so we can give them more of what they want to see.”

The Clarion website also offers a pop-up ad for the Gallery’s QR code feature. And that code is also shared in the practice and on social as well. Said Valenzuela, “The QR code feature is definitely a game changer. It’s easy, quick and super handy for patients on the go.”

In addition, the Gallery gains further exposure on social media via the use of LinkTree which creates a handy directory for patients to navigate easily between their website, Gallery, and appointment scheduler. Said Valenzuela, “We’ve seen success in linking our social media, website and virtual gallery together via LinkTree. This has definitely helped traffic on our Gallery.”