BUSINESS: The Independent Eye: Biz Tactics IDOC’s New Podcast and Facebook Group Support Indie ODs By Staff Thursday, August 11, 2022 8:15 AM NORWALK, Conn.—In June, IDOC launched two new resources for eyecare professionals: the Eye Own a Business podcast, and the IDOC Optometric Specialty Community on Facebook. IDOC’s new podcast, “Eye Own a Business,” teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Hand in hand, the IDOC Optometric Specialty Community on Facebook is designed to support ECPs interested in making specialty services a more meaningful part of their practice, according to the group’s recent announcement. Steve Vargo, OD, hosts the podcast. Dr. Vargo is a practice management consultant at IDOC and has 15 years of clinical experience. He said, “After years of serving independent optometry practice owners and hearing their most common struggles, we are so excited to launch this podcast. Eye Own a Business is a resource that explores the question: how do you grow an eyecare business? Not just own one, buy one, or operate one, but how do you really turn it into something great?” Eye Own a Business takes a deeper dive into the strategies and best practices of successful optometry practice owners, with experts revealing how they differentiate their practices, stand out from the crowd, and continue to thrive despite facing the same challenges that every other practice is facing. Topics of discussion will cover every angle of practice management, from avoiding financial blunders to retaining quality staff, maximizing revenue, gaining an edge on the competition, and more. The podcast is available now on most major podcast platforms; episodes are released every other week. In addition, IDOC Optometric Specialty Community, which serves as an open forum for questions and offers the community an opportunity to share best practices, learn from others’ mistakes and successes, gain insight from IDOC’s experts, and access live trainings and Q&A sessions. The interactive group seeks to equip community members with the motivation they need to become the go-to practice in the area of specialty services they provide. The IDOC Optometric Specialty Community is open to all ECPs, including ODs, opticians, students and other industry professionals.