BUSINESS: The Independent Eye: Biz Tactics Optometry Marketing Services Announces Milestone as Google Partner By Staff Thursday, September 5, 2024 8:15 AM Optometry Marketing Services (OMS), an optometric alliance founded by IDOC, a non-franchise alliance of independent ODs, has announced its recent achievement of being recognized as a Google Partner. Being named as a Google Partner is a worldwide benchmark for proficiency in digital advertising. It is a professional accreditation awarded to companies which demonstrate expertise in online advertising and the use of Google Ads. This designation validates the detailed work within the service and the quality they bring to the industry. Google Ad strategies have made a direct impact on OMS clients’ goals such as increasing new patient volume, the company said.OMS provides services including website design and hosting, copywriting, SEO, Google Ads management, Facebook Ads management, Facebook and Instagram content, reporting and marketing strategies for optometry practices.In conjunction with achieving Google Partner, OMS has published a compelling case study showcasing the success of Vision Salon Eye Care Associates. This case study highlights how a tailored digital marketing strategy resulted in incredible growth for the practice, OMS said. With OMS, Vision Salon Eye Care Associates saw a reported 102 percent increase in organic site traffic through enhanced SEO and content strategies; a 51 percent increase in paid users through targeted pay-per-click ad campaigns; and a 496 percent increase in keyword ranking that positioned the practice prominently on Google search results.“They Google, and they find us right away,” said Dr. Ansel Johnson, owner of Vision Salon Eye Care Associates. “That has helped us really dominate independent eyecare in my demographic area. Plus, our website stands out compared to competitors in my area.” OMS specializes in consulting with independent practice owners, helping them navigate the complex digital marketing landscape. Each OMS client is paired with a dedicated marketing strategist who understands their unique goals and challenges, according to the company. These expert strategists develop customized marketing strategies to ensure every action taken is aligned with achieving personalized objectives, driving growth and success for each practice.OMS has also announced a special giveaway for a complimentary strategy session with one of its expert marketing strategists. This exclusive opportunity is designed to help optometry practices elevate their marketing efforts and achieve their growth goals. The strategy session is intended to provide personalized insights and actionable plans tailored to each practice’s unique needs, OMS said.