NEW YORK—Winter has only just begun, and although the days are cold and dark those of us in the eyewear and eyecare industries know better than anyone just how important it is to keep the eyes protected during the winter months. It’s easy for people to think of sunglasses as just a summer accessory—part of the reason why education is such an important sector of our industry. This week, we’re taking a look at how indies everywhere are using the hashtag #WinterSunglasses to educate, inspire and remind everyone just how important it is to protect your eyes this winter. Feel free to get inspired to share your own post—winter is just beginning.

The Sunglass Shoppe, with multiple locations in Michigan, shared an easy to read blog about why it’s important to keep wearing sunglasses no matter the season. Image via sunglass.shoppe on Instagram

With locations in South Dakota and Nebraska, Vision Care Associates kicked off an educational post about #WinterSunglasses with a simple true or false question. Image via visioncareassociates2020 on Instagram

Six One Six Vision Center in Eagle, Idaho, held a special winter sunglasses sale throughout December to help educate customers. Image via sixonesixvision on Instagram

The team at Focus Medical Eye Centre in Hailsham, England, shared an informative post and blog about why protecting your eyes in the winter is so important. Image via focusmedicaleyecentre on Instagram