NEW YORK—Even with Valentine’s Day behind us, there’s something about February that inspires love. Of course, we spend this time of year focusing on romantic, friendship and familial love, but there’s another type of love that’s worth recognizing too: love for the people we work with and the people who make our jobs so worthwhile. Recognizing and showing love for your clients is always a good—and rewarding—idea. For the team at Chinook Optical in Calgary, Alberta, Canada, February is Client Appreciation Month; on Instagram, the team spotlights a different client each day, sharing their story, their frames and their history with the shop. It’s a great way to show just how far support for a small business goes, and a lovely way to keep in touch with clients when they’re not in the office.

Whether you want to implement an annual Client Appreciation Month, a Client Appreciation Week or even just one day a month, this week we’re taking a look at how the Chinook team celebrates their clients. Feel free to get inspired.

The Chinook Optical team kicked off Client Appreciation Month with a client all the way across the country, who chose a stylish Celine frame. Image via chinookoptical on Instagram


Chinook shined a spotlight on a mother-daughter duo, wearing Germano Gambini and Tom Ford. Image via chinookoptical on Instagram


The team featured a client who chooses stylish frames that work with her active lifestyle, showing Chinook’s range of available styles. Image via chinookoptical on Instagram


The Chinook team showcased a client who gets both her stylish frames and Rx safety frames at the shop. Image via chinookoptical on Instagram