LOS ANGELES, Calif.—This year, independent eyewear brand l.a.Eyeworks is celebrating its 40th anniversary. A staple of the independent eyewear scene for over a generation now, l.a.Eyeworks has spread far beyond its Californian roots. To celebrate 40 years, the brand is leading an international window display campaign, which kicked off on September 9. The campaign art will appear on the facades of more than 80 optical retailers in seven countries, and features a custom graphic design, printed on transparent vinyl. The graphic depicts two signboards which say “Raise Your Glasses!” and “Uncensored Visions Since 1979,” floating above the l.a.Eyeworks logo, which has been modified to add a decorative “40.” L.A.-based artists Nina Palomba designed the placard artwork, and graphic designer Mike Fink created the logo.
Window messaging has been a staple for l.a.Eyeworks since the beginning—in fact, their namesake stores have never featured eyewear displays in their windows, just window messaging. The brand’s first ever windows read “Changing the Face. Facing the Change.” Brent Zerger, director of communications at l.a.Eyeworks said, “We call it ‘the original Twitter feed.’ We have always regarded our window slogans as an opportunity to share who we are versus what we offer for sale.”
Here’s a look at some stores both in the U.S. and international that are sharing l.a.Eyeworks’ 40th anniversary graphics.
l.a.Eyeworks Melrose—Los Angeles, CA, USA
4-D Optiek—Arnhem, Netherlands
Eye Deals—Minneapolis, MN, USA
Eye Look Optical—Portsmouth, NH, USA
Globe Design & Vision—Holland, MI, USA
iWare Northeast—Minneapolis, MN, USA
Le Petit Salon des Créateurs—Grenoble, France
Roosevelt Vision—Seattle, WA, USA
Timlin Optometrists—Hartlepool, UK