Independents Get Involved for Breast Cancer Awareness

Depending on how you define it, “making a difference” can feel a little daunting. Most of us don’t have the net worth, or networks, to change the world—but that doesn’t mean we can’t change the small world around us. This past month, independents across the country have done their bit to help bring attention to Breast Cancer Awareness Month. Through special sales, donations, charity events, parties, special edition T-shirts, and more, independent practices have proven the age-old adage that every little bit counts. As October comes to a close, so does Breast Cancer Awareness Month--but that doesn’t mean we should write it off. This week, we’re taking a look at just a few of the ways independents have done their part this October; go ahead and take some inspiration from these ideas—it doesn’t have to wait until next year.

Arbor EyeCare in Chicago switched their scrubs over to pink to show support. 

Eyecare of Florence, in Florence, South Carolina, promoted Stand Up to Cancer frames this month, and offered free “You’ll Never Walk Alone” T-shirts with purchase.

In Ontario, Canada, Empire Eyewear donated a portion of their proceeds throughout October to the Breast Cancer Society of Canada.

Boulder Family Vision in Boulder, Colorado, spotlighted the work Vera Bradley does for breast cancer research. 


Focus Eyecare in Houston, Texas, shared some pink frames and directed patients to free mammograms and breast exams.

Great Spectacles in Stockton, California launched a special giveaway to honor Breast Cancer Awareness Month. 

Chicago-based Village Eyecare shared some of the commonalities between eye exams and breast exams for Breast Cancer Awareness Month.