NEW YORK—On June 6, members of the optical community and eyewear fans everywhere took some time to celebrate National Eyewear Day. Founded by Zyloware in 2016, National Eyewear Day offers an opportunity to bring awareness to overall eye health and the importance of an annual comprehensive eye exam—all while showing off how fashionable, fun and full of personality our frames are. While large businesses and multinational companies celebrated National Eyewear Day with sales, free exams and more, indies and small businesses stepped up to do their part, too. This week we’re taking a look at how some indies celebrated National Eyewear Day 2023.

Draisin Vision Group in Charleston, South Carolina, used National Eyewear Day as the prefect opportunity to post some staff picks. Image via draisinvisiongroup on Instagram

The team at Eyes on the Lake in Milwaukee, Wisconsin, shared their love for “expressing ourselves through our eyewear and helping others feel confident in their frames,” on National Eyewear Day. Image via eyesonthelakemke on Instagram

Eyes on Fremont in Seattle and Bellingham, Washington, asked followers to share their favorite frames in the comments. Image via eyesonfremont on Instagram

Oxford Eyes in Orlando, Florida, shared a few sentences on the importance of eyewear. Image via oxford_eyes on Instagram

Tommasina Sideris, OD, owner/operator of Eyes On Litchfield in Litchfield, Connecticut, reminded patients to schedule their annual eye exam. Image via eyesonlitchfield on Instagram

Dr. Chinn’s Vision Care in San Diego ran a special flash sale in honor of National Eyewear Day. Image via drchinnsvisioncare on Instagram

The team at Family Vision Centers in Stratford and Bridgeport, Connecticut, showed off their frames for National Eyewear Day. Image via familyvisioncenters on Instagram

In New Ulm and Mankato, Minnesota, Carlson Tillisch Eye Clinic encouraged patients to show off their own favorite pair of glasses. Image via carlsontillisch on Instagram