NEW YORK—We’re less than a week away from National Sunglasses Day 2022, and the excitement is building across the industry. National Sunglasses Day falls on June 27 each year, but preparations for the day start early for many. A week out, indies are reminding their patients about National Sunglasses Day: how they can get involved, why sunglasses are so important, and any promotions or deals they have running for the holiday. This week, we’re taking a look at how indies are getting ready to celebrate one of our industry’s favorite holidays.

Eyewear and sunwear companies, optical retailers and eyecare professionals can check The Vision Council's National Sunglasses Day website for access to complimentary marketing materials, including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more to support National Sunglasses Day efforts.

The team at Apple Eyecare in Fort Wayne, Indiana, is celebrating with a selfie contest that patients and followers can enter now. Image via appleeyecare2020 on Instagram

In Rock Springs, Wyoming, Family Vision Clinic is offering 20 percent off all non-prescription sunglasses on National Sunglasses Day. They let patients know now, so they have time to prepare. Image via family_vision_clinic on Instagram

Leading up to National Sunglasses Day, Monocle Eye Care & Eyewear Cornelius, North Carolina, is spotlighting each employee’s favorite sunglasses on social media. In this post, Allison chooses Ray-Ban Clubmasters. Image via monocleeyecare on Instagram

Maltavista Optometry & Orthokeratology in Ballston Spa, New York, is planning a special trunk show for National Sunglasses Day. Here, they show a sneak peek of the accompanying raffle. Image via maltavistaoptometry on Instagram

The team at Eye Envy Optical & Sunglasses in Yulee and Fernandina Beach, Florida, showed off some of their sun collection in anticipation. Head to their Instagram account to see the full video. Image via eyeenvyoptical on Instagram

At a pre-National Sunglasses Day event in New York City, The Vision Council hosted Justin Bazan, OD and Jennifer Tsai, OD, who spoke with Cosmopolitan’s beauty editor-at-large, Julee Wilson (far left), about the importance of UV protection.