NEW YORK—October is Breast Cancer Awareness Month, an annual campaign to increase awareness of breast cancer, as well as to raise funds for treatment and study of the disease. Breast cancer can affect anyone of any gender, though it is most common in women and the National Breast Cancer Foundation reports that 1 in 8 women will be diagnosed with breast cancer in her lifetime. This makes it one of the most common cancers in the country, according to the National Cancer Institute, and is something everyone can benefit from learning more about.

This month, independent ECPs have been getting involved in raising awareness and funds for breast cancer research, with many taking to social media to share important reminders or fundraising activities. Here’s a look at how some ECPs are approaching this important month.

The team at Vontélle Eyewear, based in New York City, took to Instagram to remind followers to book their annual breast exam. Image via vontelleeyewear on Instagram

Optyx New York, with 11 locations throughout the state, partnered with other local businesses for a special event to raise funds for breast cancer research. Image via optyxnewyork on Instagram

In Midland, Georgia, the Doublevision Eye Care team created a “Wall of Hope” in honor of those with breast cancer. They are also offering special gifts to those who have survived. Image via doublevision_eyecare on Instagram

The team at Refined Eye Care in New Braunfels, Texas, is raising money for location non-profit Circle of Cancer Care. Image via refinedeyecarenbtx on Instagram

To honor Breast cancer Awareness Month, the team at Eye Q Optical in Jamaica will be wearing pink every Friday throughout October. Image via eyeqjamaica on Instagram

Midwest City Eye Care in Midwest City, Oklahoma, reminded patients that early detection can save lives. Image via midwestcityeyecareassociates on Instagram