Vision is the most overlooked factor impacting a child’s success in school and in life. With clear vision, there are no limits to what they can achieve. So, Essilor of America is gearing up for back-to-school season with the launch of the Essilor Next GEN Offer, a consumer promotion designed to enable eyecare professionals to recommend the new Transitions® Signature® GEN 8TM lenses to more patients and increase overall practice revenue while providing patients with their best vision possible.

From July 10 through Dec. 31, 2019, when patients purchase Transitions Signature GEN 8 lenses with select Essilor lenses, from participating practices, they can receive a free bonus pair of clear, qualifying lenses1 with a frame purchase.

With kids heading back to class soon, one major item on parents’ back-to-school checklist, should be clear vision. With the Essilor Next GEN Offer, students and their parents can ensure schoolwork isn’t harder than it needs to be. Children work and play in several environments throughout the day. Whether they’re studying on a computer or tablet or trying to score that winning point on the field, the Essilor Next GEN Offer provides them with the opportunity to get two pairs of lenses that can protect their eyes outside and indoors.

Without clear sight, children’s educations and futures may be at risk. Eighty percent of what a child learns comes through their eyes2, and one in four children have a vision problem that affects their ability to learn2. Eyecare professionals that take part in the Essilor Next GEN offer will not only get a chance to increase second pair frame sales, but when they offer it to families, they will also get the satisfaction of knowing they truly made an impact on a child’s future.

“The Essilor Next GEN Offer will provide our customers a powerful incentive to increase trial of Transitions Signature GEN 8 lenses with all patients. We have designed the offer so that patients can choose from any single vision lenses with Crizal and Transitions Signature GEN 8, to ensure that our customers have a compelling tool to win during the critical back-to-school season,” said Sherianne James, senior vice president and chief marketing officer, Essilor of America.

With the Essilor Next GEN Offer, eyecare professionals can fit every patient’s needs, and they can help kids and their parents start the school year worry free.


1. Valid from July 10 (or enrollment date, whichever is later) through December 31, 2019. Frame purchase required for both pairs. Qualifying Pair can be any Transitions with Crizal and must include Varilux X Series or any Essilor Single Vision lens only. Bonus Pair must be of equal or lesser value. Restrictions apply. See Full Terms and Conditions on MyEssilorLabs.com, PartnershipRewardsPortal.com, MyIDDLabs.com and/or Nassau247.com.

2. Essilor Vision Foundation. Retrieved (2019, July 25) from https://www.evfusa.org/our-cause/.