'Social Climbing'—The First-Ever CLICK Conference
Join us as we explore the important new realm of social media from a special group of experts from outside and within the optical field
at the first-ever CLICK Conference!
Conference, sponsored exclusively by Hoya Vision Care, will be held Oct. 7 in Las Vegas, 8 a.m. to 10 a.m., just prior to the
opening of International Vision Expo West.
The CLICK Conference keynoter is John Garnin of YELP.com, certainly one of the most influential forces in the area of customer
recommendations and consumer reviews. Also featured are: Brad Childs, executive vice president and COO of Eyetique, the 7-unit
Pittsburgh optical boutique; Nathan Bonilla-Warford, OD, FAAO, of Bright Eyes Family Vision Care, Tampa, Fla., a social media evangelist
and chair of the social media committee of the College of Optometrists in Vision Development, and Kelly Kerksick, OD, Director of
Professional Services, Vision Source.
The CLICK Conference program is geared to ECPs and optical retailers. Space is very limited, so check out the details and
Vision Monday’s CLICK offers a one-of-a-kind perspective and useful info about how optical ECPs and retailers can better develop a strong online
presence and connect to patients. You can catch up on CLICK and learn from dozens of stories, tips from ECPs and interesting ideas in the
easy-to-access archives of CLICK at
www.visionmonday.com. Have you tried something new on your website or launched a special social media
Tell us about it and we'll consider it for an upcoming feature in CLICK.
Social Media Use by Adults 50+ Is Expanding Fast
—As eyecare professionals look to assess their online presence as a way to connect with patients, new data shows that social media is not just
the province of millenials and younger users. Today, one in five adults 50 to 64 years old are using social media networks regularly.
So says one of the latest reports out of the
Pew Internet & American Life organization, which regularly monitors developments
in the digital media world.
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about
embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22 percent in April 2009 to 42
percent in May 2010, according to Pew's latest report on Older Americans and Social Media.
- Between April 2009 and May 2010, social networking use among internet users ages 50 to 64 grew by 88 percent—from 25 percent to 47 percent.
- During the same period, use among those ages 65 and older grew 100 percent—from 13 percent to 26 percent.
- By comparison, social networking use among users ages 18 to 29 grew by 13 percent—from 76 percent to 86 percent.
“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older
users,” explained Mary Madden, senior research specialist and author of the report. “Email is still the primary way that older users
maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily
- One in five (20 percent) online adults ages 50 to 64 say they use social networking sites on a typical day, up from 10 percent one year ago.
- Among adults ages 65 and older, 13 percent log on to social networking sites on a typical day, compared with just 4 percent who did so in 2009.
At the same time, the use of status update services like Twitter has also grown—particularly among those ages 50 to 64. One in ten internet
users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
This report is based on the findings of a daily tracking survey on Americans' use of the
internet. The results in this report are primarily based
on data from telephone interviews conducted by Princeton Survey Research Associates International between April 29 and May 30, 2010, among a sample
of 2,252 adults, age 18 and old.
Finding Groups With Like Interests on Meetup.com
By Alan Glazier, OD, FAAO
describes itself as the “world's largest network of local groups.” Meetup makes it easy for anyone to
organize a local group or find one of the thousands already meeting up face-to-face.
Meetup.com is helpful in finding meetings, attending meetings or setting up meetings. It helps connect people with like interests and
brings them together to discuss. You type in your “topic of interest” and your zip code and groups in your area pop up that are
meeting over the topics you search for. You can also create your own meetings and manage meetings of groups with like interests that meet
regularly to discuss specific topics.
meetup, it is possible to create groups of interest surrounding your business interests. For example, if you are an ophthalmologist or optometrist,
you can set up and lead a meetup with the subject Lasik and use it as a platform to market yourself as the expert in your area. You can set up a
meetup of local business owners, creating your own “leads” group. You can also use the search function in meetup to find pre-existing
groups that you might benefit from by attending their meetings, such as a group of parents who discuss child health issues or a macular degeneration
Meetup.com is an incredibly useful tool for patient education and can be even more effective than Facebook events. Meetup’s reach is much
farther as it is on the internet and anyone interested in your topic can find it, whereas your Facebook event goes out only to your
contacts. You can find almost any type of group you can imagine on meetup.
I created a meetup for people who would like to discuss refractive surgery options in our city. We plan on having a doctor at each
meetup on the third Wednesday or Thursday of every month. We hope not only to gain Lasik patients from the meetup, but to gain patients
who have had undesired results and need our help and advice, which is a great practice builder.
Alan N. Glazier, OD, FAAO is the founder/CEO of Shady Grove Eye and Vision Care in Rockville, Md. A search and social optimization
consultant, he is now a regular contributor to CLICK and also writes a regular blog for
Glazier is at
firstname.lastname@example.org and his regular posts can be found via his Twitter
handle: @EyeInfo, his blog:
eyeinfo.wordpress.com and his
GOOD is the integrated media platform “for people who want to live well and do good,” a community and company for people,
businesses and NGOs (non-governmental organizations) wanting to “move the world forward.” GOOD’s website, videos, live events
and magazine launched in September 2006. Members can join to access features, blogs and daily updates (The Daily GOOD) for coverage in a
range of areas, from cities, culture, design and environment to media, politics and health. That involvement can also let you connect with
others who post on the same interest topics and users/groups accumulate GOOD Marks. Lively infographics and video help educate and entertain
on this site which puts “doing good” and “social purpose” into a contemporary vein. Simple links connect to social
media groups and sites.
The Pepsi-Cola company has just announced it will continue its popular Pepsi Projects initiative. The company is giving away millions each month to
fund “refreshing ideas that change the world.” The ideas with the most votes receive grants. Consumers can review projects and vote for
their favorites. Finalists have already been named in a special additional $1.3 million fund committed by Pepsi to projects that will “Do Good
for the Gulf.” As of CLICK’s press date, there were 1,140 ideas in the running for voting; voters can track votes each month. Projects span
areas including Health, Arts/Culture, Food/Shelter, The Planet, Neighborhoods and Education. A blog keeps track of developments. Anyone can submit
fund/project ideas and anyone can vote. Application guidelines are posted on the site. We found 776 ideas in the
RefreshEverything.com site when we
Gerber Coburn, the South Windsor, Conn.-based leader in ophthalmic lens processing solutions has launched a newly updated site to provide
helpful info about the company's products, announcements, special offers, brochures, videos and a more intuitive site map which
puts the most pertinent information at the user's fingertips, noted Randy Baldwin, director of marketing. Improvements and enhancements
will be an ongoing process and soon, he noted, visitors to the site will be able to download product tips and troubleshooting materials,
view and order overstock items to help augment their normal product and consumable orders. The company designs, produces, markets, and
supports equipment, software and supplies used in surfacing prescriptions in lens blanks, coating lenses, and machining lenses to fit
patient frames. Said Baldwin, “We want to make our website a resource center for existing customers as well as potential customers.”
VSP Global has made several new enhancements to its SeeMuchMore.com site, which helps patients understand issues surrounding vision and
eye health. The site features a range of interactive education tools and entertaining features.
In addition to a customizable, Color Your Own eye chart application, there are updates to VSP's video “Eye Q” series. The
overall site is broken up into three themes: Save Money, Be Healthy and Look Great. The themes, VSP said, “reinforce the value of
vision coverage and how VSP doctors are partners in leading healthy lifestyles through regular eye exams and selecting the right materials to
help people look great.”
Another new feature will be the the Send a Wink charity campaign, which will be accessible starting Sept. 15. Send A Wink is a Word of
Mouth (WOM) campaign that will connect users with Facebook where they can send a wink to their Facebook friends and for each wink sent, VSP
will make a donation to the Guide Dogs for the Blind Foundation.