Useful Ideas, Great Resources and Important Info on Web and Social Media for Your Practice
There's been a crescendo of interest in CLICK, Vision Monday's twice-a-month e-newsletter that helps brief ECPs about web technology and internet
trends. And our first CLICK Conference, “Social Climbing,” sponsored by Hoya Vision Care, generated tremendous response, Facebook posts
and Tweets as our keynote speaker from YELP and ECP experts shared their social media strategies. Want to see what happened at the Conference?
Check out the special re-cap in our
last edition of CLICK.
And take a brief tour through the easy-to-access archives of CLICK, where you can catch up and learn from dozens of stories, tips and
interesting ideas. It's located at
Have you tried something new on your website or launched a special social media
Tell us about it and we'll consider it for an upcoming feature in CLICK.
Dallas OD Launches iPhone ‘iSight’ Frame Finder App for Patients
—Insight Complete Eye Care, a North-Dallas eyecare practice which prides itself on its advanced eye exam technology for patients and its
high-end, designer eyewear dispensary, is now offering a way for patients to find the perfect glasses for their face from its new
Insight Frame Finder, a new iPhone app available for free from the
get a mirror-image in a new pair of glasses, users can download the free Insight Frame Finder app on their iPhone, snap a quick headshot of
themselves, and then choose from 150 stylish frames for men, women and children, from collections featured at the practice, using the Insight
Users can select frames from a fashion eyewear library of optical frames and sunglasses, mark favorites, and then “try them on”
the picture of their face by scrolling left or right with a quick touch of their hand to the screen. Frames can be “sized” to fit their
picture with another fast, easy flick. When a user finds the right frames, they can save their selections in their phone, call Insight Complete
Eye Care to have them immediately shipped, or visit the location for a personalized fitting.
“Our goal is to make finding new frames as easy and tech-savvy as a visit to Insight Complete Eye Care,” said Ivan Bank, OD,
FAAO. “We combine fashion with state-of-the-art technology to offer our patients the best in care for their eyes.”
Insight Complete Eye Care emphasizes advanced eyecare technology,
such as Optomap, an advanced imaging device that tracks the health of the eye by producing a digital image of the back of the eye, and the
Zeiss iTerminal, a new technology for measuring and dispensing glasses. Insight’s 3,000-square foot. facility features a sophisticated,
modern design environment.
Bank, who’s been in practice for 25 years, told CLICK that the Insight Frame Finder, which launched Sept. 1, has had 1,000 downloads to date.
The practice has posted about it on its web site, promoted on its Facebook and Twitter pages, has talked about it with local businesses and schools
to draw attention to it. People have come into the practice with choices made on the app, which in turn has led to increased sales and new exam
bookings, he noted. The office keeps it posted on an iPad at the front desk, which generates interest and lively discussion and ‘demos.’
Said Bank, “We collaborated with an outside developer to create the App and really did it to be innovative and draw attention to this new
upscale office and to the collections we carry. We are already working to update it and, based on the response we’ve received, we are now firming up
plans to take this outside to others.“
Creating Your Own Internal Practice Social Network With Yammer.com
By Alan Glazier, OD, FAAO
are new tools that are changing the way companies communicate internally, referred to as “Enterprise Social Networks.”
Enterprise social networks offer private and secure social network you can set up for sharing within your company.
We are using
Yammer.com in our practice. Yammer is designed for functionality like
other popular social networks such as Facebook and Twitter, but its backbone is enterprise-grade software structured to meet and
drive business objectives.
Yammer enables users to communicate, collaborate, and share more easily and efficiently. Yammer reduces the need
for meetings, increases communication across silos, highlights pockets of expertise and connects remote workers.
With Yammer you can microblog privately within your organization, holding conversations, collaborating in real-time with co-workers
on site and around the globe. You can direct message (DM) individual or a select group of co-workers, hiding the conversation from
the rest of the network. Yammer enables you to share documents throughout the company or join teams that are set up on Yammer in
order to collaborate. You can even set up your yammer account to collaborate with partners outside of your network, with settings
that enable you to control what part of your network they can participate in and what they can’t. Yammer even has iPhone, BlackBerry,
Android and Windows Mobile applications, so you can take your office conversations with you to wherever you are working.
Some of Yammer’s other features include:
- Company Directory—Use Yammer to connect with employees in other departments.
- Knowledge Base—Search your organized knowledge base, each conversation is archived and fully searchable.
- Administrative Tools—Keep your Yammer network running smoothly with a suite of admin features built to increase control.
- Security—Message privately and securely in the cloud.
- Topics—Tag content and messages in your network to make content easy to organize and discover.
- Applications—Install Yammer and third-party applications to increase the functionality of your network.
In our office, Yammer is quickly replacing email as a means of internal communications. My young staff loves its Facebook-like
qualities, and I love the fact that I can check in on the conversations at my office when I am out.
For example, let's say the office manager gets a call regarding a patient issue that the ophthalmic tech needs to address. They will
Yam it to them, a conversation will ensue, the solution to the issue will come to light and the tech will communicate to the office manager
via Yammer on implemenation of the issue and report patient satisfaction. Also, the front desk communicates with the back office rather
than buzzing them and requiring someone to pick up the phone, specifically on issues that don't require immediate attention.
It is also helpful to have a rolling record of action items that my office manager can request, review and ensure the appropriate
actions were taken in a timely and efficient manner. I really appreciate the low cost. BasicbYammer functions are available for free,
and more sophisticated options cost $5 per employee per month—very affordable for a small to midsized business in our industry.
Alan N. Glazier, OD, FAAO is the founder/CEO of Shady Grove Eye and Vision Care in Rockville, Md. A search and social optimization
consultant, he is now a regular contributor to CLICK and also writes a regular blog for
Glazier is at
firstname.lastname@example.org and his regular posts can be found via his Twitter
handle: @EyeInfo, his blog:
eyeinfo.wordpress.com and his
FactMonster.com is a cool site geared to kids and teachers, but anyone can find interesting info, definitions, games and other curious info. For
ECPs looking to add useful content to their websites, FactMonster has a lot to offer. Its Reference Desk is searchable, for topics like
“vision” and “eyeglasses.” But it's also loaded with fun facts abut history, locations, dates and famous people. Part of the
Pearson Education Family Education Network, there are simple guidelines for sourcing the info, including a way to create a free instant reference
html into your html pages. The graphics and scripts will reside on our server.
AllAboutVision.com continues to provide “straight” info to consumers about vision and vision care-related issues. The site,
now on track to reach 12 million visitors this year, offers a tremendous range of articles, tips and definitions to patients looking to better
understand complicated eye diseases—as well as how to navigate basic questions about eyeglasses, contact lenses and refractive surgery.
There are suggested ways to link to the site from ECP practice sites, via text or HTML links. Those who do are able to get a free listing
in the popular sites eyecare practitioner Directory. AllAboutVision has also created a Starter Guide to Search Engine Optimization of
Optometric Websites, available for free download.
Silhouette Optical Ltd. has launched a new online video makeover series to help patients understand how the right eyewear colors,
shapes and eye makeup can improve consumers' appearance. Titled “What to Eye Wear,” the video makeover series features
celebrity makeup artist
Joanna Schlip who partners with Silhouette
in the four-part series.
The series is available on
www.Silhouette.com and debuted earlier this month
Vision Monday Web TV and, soon, it will be
20/20 Magazine. The
series spotlights the transformations of four women and men who have struggled with eyewear that didn’t compliment their face shape or features and
wanted to achieve a more polished look. Silhouette focuses exclusively on rimless design and aesthetics. The video series will also be highlighted
on Silhoutte's page on
Kristen McLaughlin, Silhouette's marketing director, stated, “We met four unique individuals that clearly were not happy with their
current choice of eyewear. Through a personalized consultation including face shape, brow shape, color analysis and lifestyle, our Aesthetic
Consultant Ania Macejka transformed not only their appearance but their self-esteem as well.” Consumers can also
Silhouette’s iPhone Virtual Mirror to determine which models they should
eye wear, while examining themselves in a virtual range of Silhouette’s limitless variety of eyewear shapes,
styles and colors.
Eyeking has launched of its new EYEKING BUZZ Facebook and Twitter pages. The company will be keeping consumers informed of the latest
developments of the sunglass company's portfolio of brands. Those include: Under Armour Performance Eyewear, Hobie Polarized, Arsenal
Optix, The Realm Eyegear, Bliss Eyewear, Fuse Eyewear and news from the company's Private Label division as well. The site showcases the
latest athletes using performance eyewear in competition, on-the-scene photos and video of live events, promotions and the brand's
commercials. The company's new Twitter site is: