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What Works

Technology in Texas

AUSTIN, Texas—“We are as diligent in our digital media approach as we are with patient care, always seeking out new ideas and constantly striving to deliver the best experience possible,” said Robert Soltys, OD, president and CEO of Barton Creek Eyecare, Austin, Tx. And Brazos Valley Eyecare, College Station, Tx. “Despite the recent lulls in the economy, we have been fortunate enough to maintain a steady increase in patient growth. Having primarily achieved this growth due to our digital marketing plan, we felt it best to concentrate more of our budget into our digital approach.”

Soltys was earlier this month recognized for his innovative approach to digital media marketing for the practice in the 2012 Optometric Business Innovators, a project of Vision Monday and Review of Optometric Business.



Using LinkedIn Recommendations to Generate Business

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—If you stay away from using social media marketing suites like Facebook or Twitter to generate new business because you are concerned interacting with potential patients via these tools might be perceived as less than professional, consider using LinkedIn.



Cool Tools


Fundly is arguably the largest online social fundraising platform in the U.S. Individuals and organizations raising funds for non-profits, charities, politics, schools, clubs, teams, groups, and others, have raised over $230 million using Fundly's social fundraising platform. The web-based platform “empowers anyone and any cause to tap the robust individual giving marketplace,” the site says. Fundly offers ways of fundraising using Facebook and Twitter with a very simple set up.



Crowdrise offers online tools for personal fundraising, event fundraising, special occasion fundraising, team fundraising and sponsored volunteerism. Star power from co-founder, film actor Edward Norton and other, high-profile fundraisers have helped set this crowdfunding tool apart.



Sites to See

Ray-Ban's 75th Anniversary/Legends

Marking its 75th anniversary this year, the Ray-Ban brand has a rich heritage. As part of its "Never Hide" campaign, Ray-Ban highlights its 75th birthday Never Hide brand images with a concurrent multi-media history, showcasing images, ideas and personal stories illustrated from the 1930s through the ‘00s. Viewers can scroll through the decades, enabling fans of the brand to "Get The True Story."


Morgenthal Frederics

What started out as a small storefront on the Upper East Side of Manhattan has now evolved into an international, exclusive eyewear company, and this month, Morgenthal Frederics debuted a major redesign of its website and the launch of its newest ad campaign. With the help of NYC‐based creative agency Orphan, Morgenthal Frederics created a full rebranding with completely new creative, images, navigation and additional products.



A New, Unique Data Resource: Vision Problems in the U.S.

Eye health awareness is the goal of all eye care professionals and a new and interactive, database is now available to help all ECPs explain vision problems to their patients, local business and community. In their discussions with patients, and on their websites and social media pages, it can be useful to be able to point to the most current data points. is a one-of-a-kind compendium of information detailing – across the country, and at the state level – the number of Americans who have refractive error such as myopia and hyperopia as well as such serious conditions as AMD, cataract, diabetic retinopathy, glaucoma.


Quick Click

Which Social Media platform does your practice use most frequently?

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