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What Works

Social Media Fuels An Eyecare 'Movement' for
Great Glasses Play Day on Aug. 5

MADISON, Wisc.—Social media is the new "word of mouth" and it is playing a major role in fueling the involvement of dozens of eyecare professionals and optical retailers in a new type of event to be held across the U.S. next month: The first annual Great Glasses Play Day is August 5th, when parents, ECPs, educators and their children will celebrate the positive aspects of kids wearing glasses.

The Great Glasses Play Day was conceived by Peeps Eyewear founder, Kristin Ellsworth, who built her special collection of sparkly pink and purple eyeglass frames designed for girls ages 3 to 7 with accompanying dress-up kits and a book called, "Princesses Wear Glasses," a story inspired by her desire to help her daughter adjust to her new frames. Ellsworth teamed up with Great Glasses Play Day co-sponsor Ann Zawistoski, the founder of Little Four Eyes, an online support community for parents of young children who wear glasses.



Transitions Optical's New Guide Explains
How to "Get Digital"

CHICAGO—A helpful and detailed new guide book, Getting Digital: Social Media and Digital Marketing For Your Practice, has been introduced by Transitions Optical to help eyecare professionals better understand the different social networking sites and online digital tools available and to identify which resources can add value to their marketing and patient outreach efforts.

The rapid growth of social media and mobile device use in America and across the globe is creating more opportunities for consumers to search for and connect with family, friends, coworkers and businesses at any place or time of the day.



Cool Tools


You can create collages from your own photo images with PicCollage. A free service, the tool is a smartphone application for iOS devices that work through your computer’s browser as well. Eight million people, according to the site, are using PicCollage now.




360 Panorama

Ever wanted to get a real-looking panoramic view by cobbling together several photos? 360 Panorama literally stitches together images immediately via this app, available in versions for iOS or Android.





Sites to See

Santinelli International

Santinelli International recently debuted a redesigned website, updated with a new look to better reflect the Santinelli International brand image as the leader in the lens finishing equipment category, the company said. Geared toward both eye care retailers and wholesale laboratories, the new site offers improved product browsing, search capabilities and easy access to brochures and videos.


Augen Optics, an optical design and manufacturing company that makes eyeglass lenses and optical equipment for vision care businesses worldwide has updated its website to highlight address the interests of a broader audience in the U.S. and internationally. The company has incorporated more information about its free form offerings.



Majority of Adult Cell Owners Now Go Online Via Their Phones

NEW YORK—Need to be convinced that your practice or optical retail website needs to be mobile-friendly? Here are some noteworthy stats.

More than half of all adult cell owners now use their phones to go online as of April 2012. The Pew Internet Project’s latest survey on phone use defines a “cell internet user” as anyone who uses the internet or email on their cell phone. And 55 percent of all adult cell phone owners use their phones for one or both of these reasons.

Because 88 percent of U.S. adults now own a cell phone, that works out to 49 percent of all U.S. adults who go online using a cell phone at least occasionally. Three-quarters of these cell phone internet users (74 percent) say that they go online using their phone on a typical day—meaning that on a typical day fully 41 percent of all cell owners are using their phones to go online.


Quick Click

Which tool are you using MOST OFTEN this year to remind patients to schedule their next eye exam?

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