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What Works

CooperVision's Growing CV+ Program Helps Practices Cultivate Their Online Presence

PLEASANTON, Calif.—CooperVision's CV+ program is a multi-dimensional resource, a suite of information and services designed to help optometrists develop and expand their practices' presence online and build connections with patients. The company describes CV+ as "a business partnership between optometrists and CooperVision, focused on enhancing the value of their practice through the use of new technologies."

As James Gardner, VP of marketing for the Americas, told CLICK, "CooperVision's CV+ program has been developed to specifically address the key concerns of many eyecare practitioners — namely patient retention and practice profitability. By maintaining a dynamic and relevant online presence, a practice can communicate to its patient base in a highly relevant manner and extend its reach to new patients.



Connecting With Patients Via The Updated EyeXam App

Global EyeVentures, in partnership with Eyefinity has debuted its next generation of the EyeXam mobile app and web platform.

"The new EyeXam app adds great value to the marketplace by offering many features to help eye doctors connect with patients, including an enhanced doctor directory, a GPS-based doctor locator, avenues for communicating with EyeXam users, and more," said Nikki Iravani, OD, founder and CEO of Global EyeVentures. "The new EyeXam app enables eye doctors across the country to leverage the growing mobile technology to build and enhance relationships with new and existing patients."



Cool Tools


Developed by the folks at NikSoftware, which is an award-winning technology for digital photography and imaging professionals, Snapseed was designed to take those professional photography tools to the millions of people around the world snapping photos with their smartphones and digital cameras. Those tools include the company's revolutionary U Point technology, which enables precise, selective enhancements to be made to any area of a photo.


360 Panorama

New photo tools help users “stitch” together photos into a panoramic shot for their smartphones or tablets. 360 Panorama is a 99-cent app, now available for IOS and Android, that offers that capability. Users can just tap the screen and pan their device in any direction. They’ll see their panorama being built in realtime as every incoming frame is processed.



Sites to See

Eye Didn't Know That!

It’s still the beginning of the new school year for millions of children, parents and teachers around the country. Eye Didn't Know That! was created to help people of all ages learn more about healthy vision. The program was developed by a team that includes eyecare professionals, science and education experts, and Transitions Optical, Inc. The Eye Didn’t Know That! website offers materials for children, parents, teachers and eyecare professionals to use to teach and learn more about eyecare basics and the importance of eye health and regular comprehensive eye exams.


Johnson & Johnson Vision Care has launched a new website for eyecare professionals, designed to function on desktops, tablets, and mobile devices. The site features a unique contact lens finder, which includes the entire line of Acuvue brand contact lenses, as well as products from other major manufacturers. This new tool was designed to help doctors quickly find the right contact lens for their patients by easily searching through different lens parameters, manufacturers, modalities and materials.



What Do People Do On Facebook?

NEW YORK—The emergence of social network sites has transformed personal and professional communications.

Insights into popular sites like Facebook, Twitter, LinkedIn and MySpace, can be analyzed by age group, where people live (urban, suburban, rural locations) and income level, as well as other ‘social’ or psychographic information.

In an extensive report, The Pew Internet & American Life Project’s study on Social Networking Sites and Our Lives delves into the impact on people of all groups. The survey explores if these technologies isolate people and truncate their relationships? Or, its researchers ask, are there benefits associated with being connected to others in this way?

CLICK looks at just the Facebook info from Pew’s June 2011 survey. Some interesting facts emerge.


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