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What Works

Social Media Can Play a Helpful Role in 'Small Business Saturday,' Nov. 24

NEW YORK—Backed by American Express, Small Business Saturday celebrates its third year since launching two years ago as a way of encouraging shoppers to local stores and merchants across the U.S. Digital and social media will play an increasingly important role in raising awareness of the campaign.

For this year's Small Business Saturday, Nov. 24, the Saturday following Thanksgiving and the traditional "Black Friday" shopping day, some 200 organizations have joined American Express OPEN in the "Shop Small movement." Over 100 million people shopped and supported the event in 2011.



Speakers, Keynoter, Exhibits Shaping Up for 2013 Seeing is Believing Conference

ROCKVILLE, Md.—Some 40 speakers, providing content, seminars and special courses, and informative product "exhibit halls" and "centers of excellence" are being put into place by the organizers of Seeing is Believing (SiB), a virtual conference planned for Jan. 30-31, 2013. The new online conference, specifically targeting the optometric market, was announced back in July, and will use an advanced virtual reality conferencing software to deliver information and showcase products and services for attendees, its aim to teach practitioners about the power of online tools, techniques and technology.

Just recently, VM's CLICK has learned that all optometric students will now be provided free registration for the two-day event due to a sponsorship from Walmart and Sam's Club. In addition, SIB's keynote speaker will be Edward Zuckerberg, DDS, whose presentation is being sponsored by SolutionReach.



Cool Tools

Ever want to illustrate a point and you’re at a loss for how to do it? Fascinating images – and learnable information – is a click away at, a compendium of visual data.




A fascinating study in the web and human behavior, Google’s Google Trends section offers interesting insights into the world of search – and what people are searching for. Enter ‘Health’ to see which conditions or questions are getting the most queries and search dozens of categories for those prominent search terms.




Sites to See

American Diabetes Association

November is American Diabetes Month and today, Nov. 14, is World Diabetes Day. All eyecare professionals can get involved to bring the connection of the disease and its impact on vision to their patients. A range of resources are out there for ECPs to tap for website and social media content.



Healthy Vision & Contact Lenses

Johnson & Johnson Vision Care, Inc. has developed Healthy Vision & Contact Lenses, a new educational resource for in-office, website, and social media use. Sheila Hickson-Curran, BSc (Hons), MCOptom, FAAO, director of medical affairs, VISTAKON Division Johnson & Johnson Vision Care, Inc., said, “Through this new tool, we hope to complement eyecare professionals in helping patients learn how to get the full benefits of their contact lenses and help lessen the risk for infection or other serious complications, such as microbial keratitis.



Mobile Health Care Queries Are on the Rise

NEW YORK—One in three cell phone owners (31 percent) have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17 percent of cell phone owners had used their phones to look for health advice.

Smartphone owners lead this activity. Half of smartphone owners use their devices to get health information — 52 percent gather health information on their phones, compared with 6 percent of non-smartphone owners. Cell phone owners who are Latino, African American, between the ages of 18-49, or hold a college degree are also more likely to gather health information this way.


Quick Click

How often do you or does someone in your office post new content on your practice's Facebook page?

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