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What Works

Video Testimonials Personalize Patient Endorsements Of Your Practice

NEW YORK—In the digital world, two trends have been changing the way business is conducted in both the retail and the healthcare spaces – the rise of personal recommendations to drive business to a particular location and the advent of video and its accessibility to consumers and patients on the web and via mobile devices.

One new service is tapping both trends. Solutionreach has developed a video survey service, SR Video, which enables an eye care practice to capture patient feedback and share it online.



Get Your Skills and Expertise Endorsed on LinkedIn

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—Getting people to "recommend" you as a professional on LinkedIn has always been a powerful tool. The recommendations on the well-known professional social network enable people to "find" you for the services and products you want to be found for within the LinkedIn network. These recommendations "label" your brand in the LinkedIn network, and to give you a "boost" in what I call "Searchial Marketing."

Searchial Marketing describes how the actions you undertake in the social media world help LinkedIn and, ultimately, Google to better place you in their search for the keywords and key phrases you hope to be found for when people search for the services/products you offer in your geographic vicinity.



Cool Tools

Places of

Looking for relevant content that can punch up your social media posts? Want to learn more about your city, state or region of the country? It’s hard to know just exactly how you’ll use the info on this interesting site, but there’s tons of data points and factoids here that can be translated into just the right project or campaign for your practice or store’s website, Twitter or Facebook page.



Chase's Calendar of Events

One of the most well-known and authoritative sources for event planners, public relations firms and marketing teams, Chase's Calendar of Events is a rich source of information about holidays and festivals, celebrations, famous birthdays, national events, natural phenomena – for the U.S. and the world.




Sites to See

PatientCal is a new online appointment scheduling service designed specifically for those in the healthcare industry. PatientCal allows patients to book an appointment directly from the practice's website at their convenience, allowing the staff to save time and use their time more productively. The service allows patients to make appointments even when the office is closed.



Kareo, a provider of cloud-based practice management and medical billing software, has released a free iPhone app that enables optometrists and other medical professionals to keep track of their schedule. Designed as a companion to Kareo's medical billing software, the Kareo iPhone App displays up-to-the minute appointments, showing all the patients on the clinic’s schedule and the reason for each visit.




Insights: The Impact of Digital Devices on Patients – and Their Vision

NEW YORK—It's likely your goal that your patients find your practice, your retail boutique or optical dispensary when they go online via their laptop, tablet or smartphone. But what's the impact of the tremendous explosion in the use of digital devices on people's vision?

A special report issued this year, the 2012 Digital Eye Fatigue Report, put out by The Vision Council and VisionWatch, explores this phenomenon. VisionWatch, an on-going study of a statistically balanced sample of 110,000 U.S. residents designed to be representative of the U.S. population 18 years of age and older, used a questionnaire of 16 questions regarding the use of digital media devices and any related effects on vision from their extended use, to its May 2012 survey and it was based on a total sample of 9,459 American adults. The VisionWatch database was used to generate a series of detailed cross tabulations to highlight demographic differences between segments of the U.S. population.


Quick Click

Is Your Practice's Website Viewable on a Mobile Device (like a smartphone or tablet)?

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