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What Works

ECPs Are Adding More Features and Enhancements to Their Websites

NEW YORK – Many eyecare professionals are developing and presenting new features on their practice websites to patients, including a growing use of video, general eye health information, the ability to download practice documents or advance appointment scheduling.

But a recent survey from Jobson Research would seem to indicate that there is still a long way to go for many ECPs’ websites, despite the fact that their own personal involvement in social media has been on the upswing in the past two years.



New Augmented Reality App From Hoya Lets Patients Experience 'Better' Lens Choices

LEWISVILLE, Tex. – Technology, via mobile and smart tablet devices, is changing the way patients and doctors and dispensers interact to explain vision correction and product features.

Augmented reality, via a new app from HOYA Vision Care, is coming to the U.S. market now after development by HOYA Vision Care Europe. Known as the HOYA Vision Consultant Viewer, or HVC Viewer for short, the app allows patients to experience the benefits of their HOYA lenses before they buy them.



Cool Tools

One of the first nonprofit organizations to channel the power of the Internet for online giving, offers a range of services for those who want to contribute as well as to businesses and companies who want to make it easy to align themselves with vetted, national charities for any number of projects or programs. The JustGive database contains more than 1.8 million charities and its JustGive Guide includes 1,000 nationally-based charities which meet IRS standards, organized by 19 causes to make search easier and faster.


NetworkForGood states that it processes donations for more than 10,000 charities. It offers services to help nonprofits raise money for their cause, facilitate a corporation to give back to its communities or to help an individual raise funds for a favorite charity with family and friends. The back office technologies offered by the site enable people to give to charities on their social networks, mobile devices or websites and helps set up micro-sites as well to help organizations of individuals power rewards programs with charity gift cards.



Sites to See

Younger Optics’ NuPolar Lens App

Younger Optics has released NuPolar, an educational iPad app that makes demonstrating polarized lenses interesting and exciting for eye care professionals and patients. ECPs now have a high-tech, free tool to engage patients in a discussion about the unique benefits of polarized Rx sunwear. The app includes brilliant images, computer graphics and narrated video to help the patient understand both polarized sunlight and polarized lenses.


Smart Mirror iPad App

ABS, Inc. has released the Smart Mirror application for iPad. The app aids in eyewear selection, lenses education and multifocal measurements. It features fully interactive Augmented Reality for consumer-oriented sales consultations. The Smart Mirror app takes pictures and five seconds videos of patients to help them select their frame. They can see themselves wearing up to four frames on the screen and compare them.



U.S. Online Holiday Spending: Online Spending Grows, And 'Green Monday' Could Break Records, Says comScore

RESTON, Va.— comScore (NASDAQ : SCOR), a leader in measuring the digital world, just reported that this holiday season’s retail e-commerce spending was up by 13 percent for the first 37 days of the November–December 2012 holiday season. That equated to a whopping $26.6 billion spent online, marking a 13-percent increase versus the corresponding days last year. The week of Dec. 3rd also saw three individual days eclipse $1 billion in spending – Monday, Dec. 3 ($1.117 billion), Tuesday, Dec. 4 ($1.362 billion) and Wednesday, Dec. 5 ($1.051 billion) – bringing the total number of billion dollar spending days for the season to seven.

Further, this week’s Dec. 10 – known as "Green Monday" – hasn’t been tallied yet, but is likely to be the heaviest online spending week in history, noted comScore chairman Gian Fulgoni. This week, he noted, “has a realistic chance of delivering five billion-dollar days.”


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