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What Works

Broadway Vision Source Named Winner of CV+ Award for Excellence in Practice Marketing

PLEASANTON, Calif.—Mike Matsunami, OD, from Broadway Vision Source, Seattle, Wash., is one optometrist who has significantly improved his practice’s digital media presence with the help and strategies provided by CooperVision’s CV+ Program. In fact, Dr. Matsunami has been named the winner of the company’s first annual CV+ Award for Excellence in Practice Marketing.

After only nine months of enrollment in CV+, Broadway Vision Source saw an overall improvement in its CV+ score from 46 to 64.



Patients Can Learn About Specialty Fit Aided By New ClearVision Optical Video Series

HAUPPAUGE, N.Y.— ClearVision Optical has initiated a major education campaign for ECPs and their patients about the opportunities in Specialty Fit eyewear. In addition to its expanded catalog and collections, the company recently launched a dedicated portion of its website to the topic.

A series of five Specialty Fit videos, individually highlight its Global Fit, Style 'n Fit, XLFit, Petite Fit and Pediatric Fit collections. The company notes that each in the series, sets up and explains each group and communicates critical information for ClearVision’s customers whose patients require a bit more customization due to their unique facial features.



Cool Tools


Sometimes you want to share more than just words. Sometimes you want to embody those words in an image or give them some style. Tweegram enables you to share with your followers in a unique way, giving a graphic look or image to what you’re saying or enlivening a quote to give it more impact you’re your friends and followers.



Decor Tab Creator

Decor Tab Creator is a free to use web service that lets you create interesting, additional pages for your Facebook pages. If you have been managing Facebook pages for a while, you may have experimented with additional Facebook page tab creators that let you put up your content on the Facebook page in a unique way. Decor Tab Creator takes this a step further by giving you a lot of independence as to how you customize this page and what goes on it.



Sites to See

VisionWeb's Mobile App and New Website

VisionWeb, a leading provider of technology solutions to the eyecare industry, has launched a free mobile app that supports their online ordering solution. gives opticians, optometrists, and ophthalmologists the ability to order ophthalmic products from over 400 spectacle lens, contact lens, and frame suppliers for free.


In February, The Vision Council announced the launch of a standalone website,, dedicated to educating consumers about low vision and low vision solutions. The site is designed to serve as an online resource for people with vision impairment due to macular degeneration, diabetic retinopathy, glaucoma, and other eye conditions often associated with aging.



New ComScore Report: Tumblr, Instagram and Pinterest Gain Users

NEW YORK – A new whitepaper from comScore is a rich resource of information about digital trends in the U.S. '2013 U.S. Digital Future in Focus' report is an analysis of 2012's digital trends in the U.S. and how they're likely to affect this year.

Social Networks
The major trend this year has seen social media platforms attempting to monetize what they do and concentrate their energies on building long-term business models. Facebook still holds a huge share of social networking market, with 83 percent of total time spent on such sites accounted for by the platform. Perhaps slightly less expected is second place: Tumblr takes the spot with a 5.7 percent share, followed by Pinterest at 1.9 percent, Twitter at 1.7 percent and LinkedIn at 1.4 percent.


Quick Click

Besides Facebook, which of these social media sites or tools does your practice use?

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