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What Makes A Business Social?

By Janet Fouts, CLICK Contributor

A social business could be most simply defined as a business which engages with its customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed. Today we may think it has to mean they use social media, but there's more to it than that. Just having millions of followers, fans and "interactions" on social networks doesn't make you social.

Talking to your customers, listening to what their concerns and ideas are and responding to them is what being a social business is about. You don't actually need social media (gasp) to do that. You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. All of these are social activities too. The problem is, they're labor intensive, expensive and not very scalable. This kind of interaction can also severely impact the ability of your business to expand past arm's length.



Optimed’s CAPTIV8 Upgrades Offer 3D Animation Software to Enhance Patient Communications in Office and Online

WALTHAM, Mass.— Menicon America Inc., the exclusive North American distributor for Optimed's suite of patient education and communication software, has recently launched a significant upgrade of CAPTIV8, the all-in-one 3D animation software developed for chair-side consultation, waiting room edutainment, and online communication with patients.

"These enhancements are driven by customer feedback," said David Moreira, vice president of marketing. "Since introducing this technology, Optimed's development team has led the way in advances that fit with how today's eyecare practitioners educate and communicate to their patients."



Cool Tools


DebateGraph is an award-winning, web-platform for visualizing and sharing networks of thought—and opening reasoning and action to collaborative learning and improvement. It does so by enabling communities of any size to externalize, visualize, question, and evaluate all of the considerations that any member thinks may be relevant to the topic at hand—and by facilitating intelligent, constructive dialogue within the community around those issues.



Animaps extends the My Maps feature of Google Maps by letting you create maps with markers that move, images and text that pop up on cue, and lines and shapes that change over time. When you send an Animap to friends or colleagues it appears like a video—they can play, pause, slow and speed up the action. The site is loaded with examples and simple tutorials that show you how to create and add new dimension and dynamics to maps or illustrations.



Sites to See

ECPs can access a range of new tools online via the newly updated Transitions PRO website (Professional Resource Online). The compilation of information and materials helps visitors identify resources that are of the highest relevance to them on topics related to the Transitions family of products, marketing, professional development, social media, ethnically diverse patient groups, community outreach and more. "As products, patient needs and even the industry itself evolve, professionals are presented with opportunities, but also challenges to remaining informed," said Dana Reid, marketing manager, digital communications - trade, Transitions Optical.


Alcon's DROPS101 Web Tools

Alcon has launched DROPS101 Web Tools, a new mobile website that takes the interaction between patients and health care providers into the digital age by providing a robust one-stop, educational resource about commonly prescribed eye and ear treatments. Alcon is launching DROPS101 Web Tools in response to the growing demand for digital access to patient-centered materials, the company said, enabling health care professionals to facilitate an in-depth dialogue and educate patients.



INFOGRAPHIC: What Are The Best (And Worst) Times To Post On Social Media Sites?

You can maximize the reach and effectiveness of your social media efforts if you can schedule and post to Facebook, Twitter, Google+, LinkedIn and Pinterest depending on when their peak traffic surges and fades. This interesting compilation offers some insights—but remember to keep an eye on your own social media metrics to see what’s most effective for your connections with patients and prospects.


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