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What Works

Using Digital and Social Media to Help Patients 'See the Music Better'

RALEIGH, N.C.— Doctors Vision Center, based in Rocky Mount, N.C., is a professional eyecare network of 44 family eyecare centers throughout North Carolina, South Carolina and Virginia. An early and progressive advocate for and participant in digital and social media for its offices, this month, the group launched "See the Music Better", a unique contest with prizes from concert and event giant Live Nation Entertainment, which is cultivating patient participation, staff education, the popularity of video and the power of music's appeal to raise awareness of the importance of sight.



Top 6 Reasons Your Facebook Page Underperforms

By Janet Fouts, CLICK Contributor

There may be a lot of reasons your Facebook page isn't getting the rabid fan-base you think it deserves. Now, with Graph Search it's going to be even more important to fine-tune your page to get those fans engaged and make your business more social. Here are the top 6 reasons for lackluster fan pages we see on a regular basis.

Inexperienced Manager
While it may seem some community managers spend an inordinate amount of time coming up with cute e-cards and photos, if you look carefully, and study when and what they post, you will see a method to the madness. Posts aren't really random at all. They're carefully timed and balanced between posts that make people laugh, think and engage.



Cool Tools

Looking for the perfect word to finish your social media post or convey the right tone in your website post? is indespensable as a reference point and can be used in a variety of ways via a range of tools, from the handy mobile apps to the rich resource of the site itself.



Geared to writers and educators, is an interactive dictionary and thesaurus which creates word maps that bloom and expand with meanings and branch to related words. Its innovative display encourages exploration and learning.




Sites to See

CooperVision Allergy Survival Guide for Patients

CooperVision has set up a Facebook page featuring an Allergy Survival Guide for Patients this season. In it are fact sheets and videos about allergies, tips on how to look your best this allergy season, and even a live feed to the Allergy Index from The Weather Channel so that patients can know when pollen counts are high.



Vmax Vision

Vmax Vision Inc., the manufacturer of the PSF Refractor, has a new website featuring a range of resources aimed at guiding new and proficient users as well as patients about the PSF Refractor and the Encepsion Lenses.




The Ultimate Social Media Event Marketing Checklist: Infographic

This edition of CLICK describes one eyecare group's special event, boosted by digital and social media.

This helpful infographic from Marketo provides a checklist to those who want to be sure they've thought of all the right things and prepared thoroughly for social media events for their busineses via Facebook, Twitter and other sites.

A shout out to dba Designs and Daniel Feldman, who work with several optical clients, for bringing this to our attention.


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