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What Works

The Scales Have Tipped:
It's Time for a Mobile Website for Your Practice

By Daniel Rostenne

NEW YORK—With the rapid growth of mobile technology, the number of potential patients searching for your optometry practice's website via their mobile device is constantly increasing. Any eyecare professional can just take a look around the waiting room to observe the rise in mobile usage. Chances are, the majority of your patients are occupying their wait time with their handheld mobile device, whether it is a smart phone or tablet. In fact, according to a statistic recently published by Morgan Stanley, 91 percent of mobile subscribers have their phone on them 24/7.

Not only do studies show that mobile users are virtually inseparable from their devices, but also that they are using them to find and contact local businesses—such as optometrists.



Optical Practice Marketing Gears Services to ECPs

MARIETTA, Ga.—Launched on March 1, Optical Practice Marketing is a service designed to help time and budget constrained optical practices with their website and marketing efforts, providing professional looking websites, attractive print marketing materials and more, at a moderate cost.

The service provides members with attractive, professional looking websites that have optical industry specific features and are easily self-maintained. Members also have access to a library of print material designs and programs, making it easy to do postcard mailings as well as create indoor and outdoor banners.


Local Eye Site

Cool Tools


One of the fastest growing sensations in social media today, Twitter's Vine is a relatively new app, which enables users to create short—really short, SIX SECONDS—looping videos in a simple way to enhance posts. Users can instantly post the super-short videos on Vine, then share them to Twitter and Facebook.




Millions of Viber users call, text, and send photos to each other, worldwide—for free. Viber calls are in HD quality and the company's site points out that users of Viber can control the costs of their mobile phone and avoid any "bill shock." Users can text and call other Viber users as much as they like, no matter where they are or which device or network they are using.



Optometric Business Innovators

Sites to See


The Vision Care Institute's ODLean Consulting Program is expanding its program offerings to better help eyecare practitioners manage patient flow, increase productivity, improve patient experience, and boost profits with a range of new features and tools. Available to doctors and their staff, Operating a Lean Practice is a one-day seminar covering three areas: patient scheduling, clinical balance, and effective communication.


National Eye Institute and Healthy Vision Month

May 2013 theme for Healthy Vision Month is "Healthy Vision: Make It Last a Lifetime." The Center for Disease Control's Vision Health Initiative joins with the National Institutes of Health's National Eye Institute in encouraging everyone to make vision and eye health a lifetime priority. In 2010, approximately 4 million persons in the United States aged over 40 years had vision impairment (including low vision and blindness); by 2050, this number is projected to reach 13 million.



Mobile on the Rise Among OD Websites

NEW YORK—Along with the launch of its newest product, ODMobile, which develops mobile-optimized websites for ECPs, EyeCarePro has been monitoring the growth of mobile usage for optometry websites.

The company provided some exclusive stats to CLICK for our Zoom feature this month. Here are some interesting observations they have made about mobile traffic during April 2013, based on data from approximately 1,000 optometric sites.


Quick Click

What digital media tools do you use most often to remind patients to schedule their next eye exam?

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