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What Works

Mobile Directing Significant Traffic To ECP Sites

By Daniel Rostenne, EyeCarePro

NEW YORK—Traffic to your practice's website is changing. Have you noticed?

All aspects of internet continue to change at a rapid, dynamic pace: web browsers adapt to allow for more website features, infrastructure changes to allow for more video content, and viewing devices change as well, impacting user browsing habits.

EyeCarePro works with the ODs directly to help them understand how all these changes affect their ability to communicate with existing patients and get new patients online.



Google Enhanced Adword Best Practices

Janet Fouts, CLICK Contributor

The new Google Enhanced Adword Campaigns automatically went live on all accounts on July 22nd.

This is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads seen by the people you want to see them at the optimal time for them to do business with you.


Local Eye Site

Cool Tools

Readability and Readlists

What's a Readlist? It's a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone. Readlist is basically a web app which enables users to create their own e-book or curate articles and turn them into your own collection. Readlists, some of which are already set up by other users and are searchable, are powered by Readability, which turns any web page into a clean view for reading now or later on your computer, smartphone, or tablet.



CLICK wrote about Evernote a few years back, but this extremely popular site has continued to grow and expand its capabilities and offerings for enabling users to clip, save, and organize articles, photos, web pages, videos and every snippet from the Internet to a personal file accessible on all portable devices.




Sites to See

Diversified Ophthalmics and MidSouth Premier Ophthalmics

Diversified Ophthalmics along with its affiliates, MidSouth Premier Ophthalmics recently debuted a new site which offers easier, more state-of-the-art navigation. Each also presents a wealth of resources and educational material about the wide range of products and services offered.



Essilor Instruments USA and the Online Shop/Essilor Instruments USA.c

Essilor Instruments USA has launched greatly expanded online presence with both a newly designed company website and the unveiling of their first web store for convenient internet purchases for the company's customers. The redesigned company website features product pages for learning about new and current items—including edgers, tracers, blockers, services, and optometric and centration equipment.



The Art of Getting Retweets

Are you using Twitter for business?

One of the keys of being seen and getting followers is not just tweeting, but retweeting. If you want others to retweet your content, you need to pay attention to some things.

The Visionaries Group a consultancy with digital media and ECP practice clients throughout the eyecare/eyewear field, brought this INFOGRAPHIC to our attention, with some helpful tips from the people at QuickSprout.


Quick Click

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