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What Works

How Google Trends Can Work for You

Alan Glazier, OD, FAAO

ROCKVILLE, Md.—A remarkable tool awaits inside of Google if you can figure out how to use it to your advantage. Google Trends digs down and provides information around the search terms people have been entering into the Google search engine.

Google Trends provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help determine what words people are typing into the search bar to find the products and services you want to be found for. It can also help determine what "order" the terms are typed in.



Mouse-Be-Gone! Helpful Tips on Social Media Shortcuts

By Alan Glazier, OD, FAAO

ROCKVILLE, Md.—Welcome to the world of social media keyboard shortcuts. I'm sure you frequently use keyboard shortcuts to navigate your various programs but I bet you didn't know there are keyboard shortcuts that can help you navigate social media sites, specifically Facebook and Twitter! The advantage to using keyboard shortcuts is obvious—it saves time and reduces errors in transcribing, editing and increases posting efficiency.

However, beware: These shortcuts are so efficient it may turn you into a social media maniac like me!


Local Eye Site

Cool Tools

The Most Interesting Fact Generator

Looking for hard-to-find info and some grist for your social media postings? This site is a fascinating way to learn more about a range of things—and you can plug in your own suggestions, too.



Read More... describes itself as the "meeting app for the masses," and it is designed to facilitate meetings and presentation of all types in a simple-to-use format. combines instant screen sharing and powerful meeting tools in an app that anyone can use to present, train, demo or concept.



dba Live

Sites to See

Let's Golf! 3 – Essilor Cup

Essilor and Gameloft, a leading global publisher of digital and social games, have formed a partnership to offer a new free version of the Let's Golf! 3 app for iPhone, iPad and iPod touch. This innovative communication campaign aims at raising players' awareness on the importance of good vision and on the need to check, correct and protect their eyes.



Oliver Peoples has announced a re-launch of the brand's website, which will serve as a digital flagship for the company. The new site illustrates the unique voice of the brand over the past 25 years and is designed as an editorial platform to convey the visual language of the brand and communicate the Oliver Peoples voice on a global scale.




What are the Most Popular SmartPhone Activities?

NEW YORK—Fully 91 percent of American adults own a cell phone and many use the devices for much more than phone calls.

In a recent nationally representative survey, Pew Internet & American Life Project checked in on some of the most popular activities people perform on their cell phones:

Leading the list is sending or receiving texts, followed by accessing the internet and sending or receiving email. But app downloads among most people have jumped significantly. In fact, now some 50 percent of cell owners download apps—up from 22 percent in 2009. Many use certain location-based services like getting directions or recommendations. Nearly half of cell owners (48 percent) use their phones to listen to music. The proportion of cell owners who use video calling has tripled since May 2011.


Quick Click

Do you enable or encourage patients to book an appointment for an eye exam at your office with a digital or online appointment booking system?

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