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What Works

Which Social Media Site is Driving The Most Traffic to Practice Websites?

By Nancy Rausman, EyeCarePro

NEW YORK—After measuring 1,000 optometry websites, managed by EyeCarePro, in the months of October and November this year, we learned which were the social media sites driving the most traffic to optometric practice websites.

We were surprised to see that the number one referrer of traffic to optometric websites from social media is Yelp, driving in the vicinity of 2,300 visits per month.



At Last! Custom Short URLs for Google+

By Janet Fouts, CLICK Contributor

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you'll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you'll notice a bar across the top of your browser with their suggested new name.


Local Eye Site

Cool Tools


VoxOx is a leader in cloud communication services, and works to help people to control how they connect across their numerous communication networks and devices, effectively bringing a user’s cell phone, work phone, home phone and multiple e-mail accounts together. The company’s applications enable users to control and manage their communications from one place, making it easier, less costly and more efficient to communicate than ever before.



Founded 10 years ago, in 2003, Skype is headquartered in Luxembourg and is now a division of Microsoft Corp. (NASDAQ: MSFT). Skype is one of the world’s most popular voice-over-Internet-protocols (VoIP) technologies for free internet video calling, video, messaging and sharing.



Sites to See

Prevention and The Vision Council/Eye Health Center

The Vision Council has partnered with to produce an Eye Health Center for the months of December and January. Prevention prides itself on being a resource for thought leaders in health and wellness. The readers of Prevention Magazine and perfectly fit into the "sandwich generation" of adults who are both caring for their aging parents and raising families with 76 percent of the readership being women and the median age being 46.


Living Well With Low Vision

The mission of’s Living Well With Low Vision resource site is to make it as easy as possible for people to educate themselves about loss of vision and to meet the daily challenges resulting from it. By empowering individuals, and their families, the site seeks to provide practical ways for people to improve the quality of their daily lives.



The Diagnosis Difference: New Pew Study Shows Living With Chronic Disease Has An Effect On People's Technology Adoption

WASHINGTON D.C.—Forty-five percent of U.S. adults report that they live with one or more chronic conditions, such as high blood pressure and diabetes, but also less common conditions like lupus and cancer. They are more likely than other adults to be older, to have faced a medical emergency in the past year, and, as other studies have shown, to contribute to the explosion of health care costs in the U.S.


Quick Click

How often do you or someone in your practice monitor your website traffic results?

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