By CLICK Staff
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Modern Optical has debuted a new Spanish language option for its website which provides Spanish language options for all the new features of the new Modern International website. Launched last fall as a resource-rich new website for its eyewear collections, the site was "designed to create the most customer-friendly e-commerce experience possible" for its customers, primarily independent ECPs. This site showcases the company's diverse product lines. "As a volume-driven, value-provider of quality eyewear, our challenge was to create a site that showcases our massive product selection in a logical, clean, manageable format," noted Paula Weissman, vice president of marketing. The site, built by Jobson Interactive, features a new navigation system, including a simple menu bar and drop-down sub-menus. The site also features efficient search tools, where customers can quickly search for a frame by specific style, collection, price point, material or size. Modern's site supports efficient e-commerce functionality with paperless statements, online payments, shipment tracking. It also offers customizing options to streamline the shopping experience for users, including catalog on demand and EZ Ordering, which allows users to begin typing a style name to dynamically generate a list of styles with that combination of letters.
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