By CLICK Staff
RALEIGH, N.C.—
Doctors Vision Center, based in Rocky Mount, N.C., is a professional eyecare network of 44 family eyecare centers throughout North Carolina, South Carolina and Virginia. An early and progressive advocate for and participant in digital and social media for its offices, this month, the group launched
"See the Music Better", a unique contest with prizes from concert and event giant
Live Nation Entertainment, which is cultivating patient participation, staff education, the popularity of video and the power of music's appeal to raise awareness of the importance of sight.
"Consumers are bombarded with offers on glasses and eye exams, but the best offer does not always mean what's best for your eyes", notes William "Buzz" Hollis, president of Doctors Vision Center. "In today's society of fast-paced information exchange and social interaction, we have to find creative ways to reach consumers and remind them of the importance of sight and eye health, something many take for granted. Music and sight are a powerful connection to remind us all the importance of good vision."
The contest, which runs through June 16, asks participants to submit one-minute videos that demonstrate why seeing the music is better. The contest is open to all North Carolina residents, 18 years or older, and participants are encouraged to be as creative as possible – through song, spoken word, rap or skit – to make their submissions stand out. Contest winners will be chosen based on the number of "likes" their video submission receives. The videos with the most likes will win. Also, in an effort to reinforce the importance of an eye exam, participants who refer friends and family to make an appointment for an eye exam at one of the 44 Doctors Vision Center network office locations, will receive a "referral bonus" of 200 likes for their video. Bonus like coupons can be downloaded directly from the participant's video page.
"Through this contest, we are inviting the public to use their creativity to bring awareness to the importance of vision by telling us why seeing the music is better," added Dr. Peter Hollis, Medical Director of Doctors Vision Center. "In a live music setting, our sight connects us to the artist and the show. This natural connection drives us to want to 'see the music better.'"
The contest offers great prizes, from Live Nation and the Doctors Vision Center's vision partners involved including
CooperVision,
Marchon, whose portfolio includes such brands as Nautica, Nike, Nine West and Michael Kors branded eyewear, and
Essilor, maker of Xperio UV lenses. One grand-prize winner will receive a concert weekend for four to a 2013 Live Nation produced and promoted concert at a Live Nation owned and operated venue in the United States, including flights, tickets, hotel stay and $1,000 spending cash, plus an additional four tickets to a 2013 concert at a Live Nation owned and operated venue in North Carolina, a pair of designer eyeglass frames from Nautica, Nike, Nine West or Michael Kors, and four exclusive See The Music hats. Three best-of winners will receive four tickets to a 2013 concert at a Live Nation owned and operated venue in North Carolina, a pair of designer eyeglass frames from Nautica, Nike, Nine West or Michael Kors, and four exclusive See The Music hats. Additional prizes will be given to 10 runner-up winners and 20 consolation-prize winners.
Mark Rosenberg, whose firm True Parallel works regularly with Doctors Vision Center on its digital media and marketing initiatives, added, "This marks a unique promotion for us and dare I say one of the most unique and expansive for independent optometry in the industry. It is a promotion that takes full advantage of social media and is a creative means to create pull and engagement. Our goal is to connect the power of music and sight with potential patients."
Back to Newsletter