By CLICK Staff
WOODLAND HILLS, Calif. and RANCHO CORDOVA, Calif.—More than 28,000 eyecare professionals will be able to improve the return on their online marketing investment through a recently announced strategic partnership between
ReachLocal, a leader in online marketing solutions for small- and medium-sized businesses (SMBs), and
Eyefinity, the division of VSP Global which focuses on eyecare business solutions. According to the agreement, ReachLocal will be the exclusive provider of online marketing solutions to Eyefinity clients.
Patients are increasingly using the Internet to research and find eyecare professionals. According to a 2013 Pew Internet Project Health Online report, 59 percent of all U.S. adults have looked online for health information in the past year. Creating an optimized Web presence is essential for optometrists and other eye health providers to reach more patients, Eyefinity's statement said.
"Through our long-standing and successful relationships with eyecare professionals, we recognize their desire for innovative solutions to grow their practice and enhance patient care," said Kevin Kane, executive vice president of Eyefinity. "Our collaboration with ReachLocal provides our clients access to leading online marketing solutions and health care expertise to address both."
"ReachLocal is excited to be Eyefinity's exclusive online marketing provider," said Dr. Golda H. Hartman, director of ReachLocal Healthcare. "Eyefinity offers unparalleled expertise and business solutions to eyecare professionals across the country. Together, ReachLocal and Eyefinity will significantly enhance optometrists' ability to connect with patients in need of quality eyecare."
ReachLocal's health care practice has experience tailoring online marketing strategies to the unique needs of eyecare practitioners. With ReachLocal, Eyefinity clients will be able to reach more patients on the top search engines, local directories and health care sites through search engine advertising and organic Web marketing to drive more ROI.
More information is available from ReachLocal via email at
health@reachlocal.com or by visiting this
site.
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